I don't understand how EA/DICE doesn't see the answer to this. All they have to do is look at the COD rotation. Have 2 teams, and have one team create unrealistic war games that are based on real wars or completely fabricated, and have another continue on with the more realistic immersive games they've been making as of lately. Rotate every so often. Call both Battlefield if you want, but make it clear with a subtitle that one series is fairy tale land and the other is history at it's finest, no messing around.

If EA doesn't want to do this, and expects their audience to change, or hopes do draw in a new audience, then good luck. Why not put in a little more effort so you can easily have your cake and eat it too? If your so sure your new direction of Battlefield will sell well enough to make it worth it that is.

Yeah. The whole point of fiction is the ability to make your own version. There's plenty of alternate history fiction where all kinds of crazy stuff happens and no one complains about that.

Just don't lump us all in with the people who are mad because "they put womxn in mah Battlefield." Those people exist, don't get me wrong. But there's more nuance to it than that. I really hope companies learn that treating your customers this way because a small subset of them is terrible ends up doing much more harm than good. Look at Ghostbusters 2016. My mom refused to see it because the actors and directors were being very similar. Is my mother sexist? :p

That's terrible shit tbh, honestly look at the stuff on that board which is being put there to mock and consider it was anything other gender and colour... if that sign read "black men, black men, black men" or anything negative towards woman there would be cries of racism from the highest powers going, but nope... can't be racist against White males, you can only be racist against poor discriminated minorities.

Depressing. My interest in all things EA declines with something like this.

The issue is that instead of saying that, they chose to say "If you don't like it, then you're an uneducated nazi, so don't buy our game". Their handling of the issue was way worse than the issue itself. And surprisingly, the gamers they said "don't buy our game" to, well... Didn't buy the game. Too bad it was a pretty big part of their userbase.

And this childish insulting reaction at their launch party, ignoring the result of their PR fail and choosing to keep insisting, just prove that someone should get fired. 

It's not even that the group do not play games... but it's a large group which definitely isn't as large a portion of their customer base as those that DICE are firing shit at here and should be more worried about, this whole thing to me would be like if McDonalds was to launch a campaign mocking the working class and poorer end of society in a bid to please suit wearing businessmen, which I'm going to guess make up around 1% or less than their total income, it's not surprise in the slightest that when you mock your main customer base then you'll lose money.

Outside of the issues introduced with by strong arming this and creating a whole host of negative PR for themselves, as others have said... anyone that is buying the game and reviewing it are also finding that it has a whole host of other issues regarding content and gameplay so the game should fail but not fail in a way that EA can try and turn around and point the finger at "white males" for ruining it, when they went on stage and said "we don't want your money"

I agree the PR was bad but this situation still boggles my mind that people would complain over meaningless things like this(don't take this as me defending EA's bad PR but the fact it was ever a complaint to begin with.)

EA is just one of those companies that just will never learn

Norwegian saboteurs did their part to destroy heavy water that the Nazis were producing for nuclear weapons. This game removes the brave males many who died and lost limbs to inset 2 women. So I think dice are history challenged.

We want to tell the untold stories! - DICE / EA

Apparently they mean the ones that never happened.

While I passed on the game as it looked rather bland, I don't think they ever marketed the game as historically accurate.