| flashfire926 said: Game was down 85% in pre-orders, compared to Black Ops 4, then 65% down in sales UK when comparing the first two weeks of battlefield 1 to 5. Target and Best Buy dropped the game's price to $30 just a week after launch. As a result EA's stock is also 40% down compared to E3 time. This is exactly what happens when you pander to an audience that doesn't even play games. |
It's not even that the group do not play games... but it's a large group which definitely isn't as large a portion of their customer base as those that DICE are firing shit at here and should be more worried about, this whole thing to me would be like if McDonalds was to launch a campaign mocking the working class and poorer end of society in a bid to please suit wearing businessmen, which I'm going to guess make up around 1% or less than their total income, it's not surprise in the slightest that when you mock your main customer base then you'll lose money.
Outside of the issues introduced with by strong arming this and creating a whole host of negative PR for themselves, as others have said... anyone that is buying the game and reviewing it are also finding that it has a whole host of other issues regarding content and gameplay so the game should fail but not fail in a way that EA can try and turn around and point the finger at "white males" for ruining it, when they went on stage and said "we don't want your money"
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