So, as we all know the gaming landscape is evolving nowadays. Even the article mentions the rising global smartphone games market and the shifting habits of consumer. These are important issues to deal with when you face the challenge to build a new gaming device that is supposed to be appealing for several years when you want to reach the masses. Of course Sony can always count on the brand value of Playstation but they still need to go with the times, and I believe the hardware race has come to a point of cool-down. The big technical achievements have mostly been accomplished already. So my best guess is that they will try to emulate Nintendo and do a hybrid.

Honestly, that is valid factor to consider for sure... But I don't think it's as clear cut... A new gen will really only disrupt software sales in short term.
3rd parties will continue x-gen releases, but 1st party really need to throw in on new gen, maybe not 100% of titles, but over-all posture-wise.
An economic crash is also perfect negotiating position to get bargain prices from suppliers, which will enable best possible spec to define the gen.
An economic crash will affect them regardless, and 1 year of PS5 sales can't match PS4 install base, so that wouldn't actually make any more $.
So not contradicting case for targeting launch for best component prices... Mere availability of 7nm Zen+Navi is not only factor (although min req).

Logic of economic cycle should also be read into decision around PS4 Pro (and BoneX, although MS wasn't quite on the ball in that regard).
Grabbing higher end interest during economic peak, to keep platform sales running at 100% while the going is good, and delay gen switch.

3rd party loves the $$$.

Navi is an AMD technology not a Sony one.
It's Graphics Core Next derived which predates the Playstation 4, let alone it's use in the Playstation 5.

Just like the Playstation 4 chip, Sony will have a list of some design goals for their semi-custom part, but that will be as far as it goes.

Lets hope AMD actually gets it's Draw Stream Rasterizer functioning in Navi... Oh and Primitive Shaders would actually be good as well AMD.

I think the confusion is coming from the earlier report that AMD's next GPU design as keeping the next Playstation in mind.

If Sony wants a large, slow, hot, inefficient, expensive, Graphics Core Next derived GPU... Well. That would be saddening.

With PS and MS both seeming to want to keep online games at the same frame rate for parity, if PS5 can do solid 60fps, it's hard to see them holding online multiplayer back to 30fps for third party games that cross gens. Unless PS4 players can't play with PS5 players, and I have a hard time believing that. It would make sense in terms of profits, because selling a $199 PS4 is going to keep hardware and software sales quite strong. Depends a lot on how much future games have to suffer on PS4's, or on PS5's to accommodate PS4.

Keeping PS4 Pro may not even be enough on 7nm to attain a solid 60fps, so focusing future games on PS5 makes sense. Except for the fact that your asking people to shell out another $399-$499 again. With MS seemingly talking about a much cheaper hardware based streaming box, to go along with a hardcore 4k/60 home console, I wouldn't put it passed PS to counter with a Pro/XB1X level PS5 base console using Ryzen to achieve 60fps for $299, while also having a (checkerboard) 4k/60 box for $399-$499.

I may be remembering wrong, but were you the one that thought the PS5 wasn't coming until 2021, at the earliest?

But but but...

First: Even Nintendo themselves realized who they're dealing with and kept the Switch hidden almost until the very last second because they feared others might copy the concept.

Second: Özil should sleep more at night times so he wouldn't have to sleep during games. That alone should have made a significant bump on the performance.

No, I'm usually the one who either hopes that a successor will come every year or never.