What is BO?

Body Odor Black Ops.

Hahaha, my thought exactly!

Why do people keep buying CoD games? They stopped being good about a decade ago and Activision are using business practices that make EA look like decent chaps.

LOL, yes it is. Watch any gameplay footage of BO4, it plays EXACTLY the same as BO3, just without the jetpacks and wall-running and with the perhaps equally-annoying grappling hook added.

It's basically BO3.5. 

Seems more like BO 2.5. That is why i preordered. Could be wrong when it comes out. 

So a Call of Duty game playing like a Call of Duty game? You're ignoring all the big gameplay mechanics like the 150hp, 5v5, 1 specialist per team, specialist being more developed and having a bigger impact to the game than in BO3. Like I already mentioned there are other big changes like battle royale and zombies. But you can continue to ignore these changes and keep saying it's exactly the same.

My last COD was BO3, and I don't plan on returning anytime soon. Removing the campaign was the final straw for me, and frankly I've always hated Acti more than EA. 

What's incredible is that, unlike EA, they almost always get away with such shit.

https://i.imgur.com/qPaoRho.jpg

Apparently no one is playing the preorder exclusive playlist, lol.

What a fucking stupid idea.

Having bought every Call of Duty game since 2, with exception to Ghosts, I have to say I'm disappointed that they're still using this outdated business model. The problem is that most games these days that are in the same arena as CoD have better or more accessible cost models. Another issue is one that's been occurring for years and that's the community split when new map packs drop. This has generally caused a drop in matchmaking quality each and every time, which for me discourages me buying the season pass to begin with. It seems Activision's "fix" for this point is the Black Ops Pass, but that doesn't defeat the point that they're using a dated model to begin with.

Activision needs to realize that if they want to extend the longevity of their cash cow, then they need to adapt their business model for the franchise to match their competitors. The best case scenario would be making additional maps free (which would solve the split community and add better value to the game) and using micro-transactions for cosmetic items for that extra money that they surely want.

Am I buying Black Ops 4? I would really like to, but I'm having trouble justifying the value they're giving me compared to what their competition is offering.