And exclusives play a part in Sony's marketing, so they are not fully independent variables. Same thing applies with deals because Sony sometimes bundles exclusive games with the PS4.
You can have thousands of exclusive to a platform, if there not marketed right than they wont benefit the sales.
COD comes out on most platforms, the system that markets and advertises it the best makes the most sales.
Exclusives are just games. The X and Switch proved you dont need a bunch of games to sell hardware. Advertising and deals sell consoles.
Exclusives have and always will be the bragging rights that lead no where. There the cherry on top but not the base of the cake.
Because of its exclusives. What also helped both the Switch and the X-Box One X was being the newer kids on the block. Other than that, it has always been about the games. Always.
Edit: I might as well add that the Switch is more expensive and comparatively underpowered to the Xbox One. And the switch outsold the Xbox One. But the original Xbox One being underpowered and more expensive than the PS4 was out sold by the PS4. So there's an inconsistency here. But what is consistent between the Switch and the PS4 are the........ Exclusives.
Lets not forget the Switch also caters to a much larger audience as its also the successor to the popular 3DS. The Xbox on paper has more exclusive games than the Switch at launch and probably still does yet the Switch is killing both Xbox and PS4 in sales.. so why is less selling more? Marketing, audience, deals, advertisements. Exclusives is just a bonus. Steam doesnt offer any new exclusive games, they thrive off multiplats yet its the leading gaming software on the marker (i am excluded all the trash, shovel ware and green light games which make up majority of Steams exclusives.)
And what was that made the 3DS so popular and do so well? Its exclusive games above all else, because the 3D gimmick certainly wasn't what attracted its userbase, it was Mario Kart, Pokemon, Animal Crossing, Monster Hunter, Smash Bros., etc. You absolutely need exclusives to sell your hardware. Would the Switch be anywhere near as successful as it has been if it didn't have Breath of the Wild at launch? Or Mario Kart a month later? Or Splatoon 2 in the summer? Or Mario Odyssey right before the holidays? Those are 4 Huge First Party Nintendo titles from 3 of their biggest franchises that helped sell their new system.
Also, of course the Xbox will have more exclusive games than the Switch does at launch, one system has been out for over 4 years, and the other has been out for 10 months, I would hope the Xbox has more exclusives at the moment, otherwise there's a serious problem. And here's another thing, the Xbox One is competing directly with the PS4 and getting its ass kicked left, right, and center. Because the PS4 has a better, stronger, and more diverse exclusive library, to go along with all the 3rd parties that both systems share. So, why would I want to buy an Xbox One to play all these games, when I can buy a PS4 to get those same games, plus all these extra exclusives that they have over the Xbox One?
The video game market is a momentum based market, and right now, Sony has all of the momentum on their side. How do you think the PS3 was able to make up the ground and pass the 360, despite launching one year later and being $200 more expensive? Exclusives. And damn good ones too. The PS3 had the same amount of 3rd party games the 360 did, but all Microsoft had as noteworthy exclusives were Halo, Gears of War, Kinect, Forza, and Fable. Meanwhile, Sony had Uncharted, Gran Turismo, Metal Gear Solid IV, LittleBigPlanet, God of War, Last of Us, Heavy Rain, InFamous, Killzone, Ratchet & Clank, the list goes on. The PS3 had a bigger, more diverse, and critically acclaimed exclusive library than the 360, to go along with all the 3rd party games they shared. So, it ultimately didn't matter if Xbox was the "home" of Call of Duty during that generation, because Sony was able to build upon their exclusive library, making a more attractive all around library than the 360, and building more and more momentum in their favor until they eventually caught up with Microsoft and passed them. And that momentum continued into the launch of their successors and kept building in Sony's favor to the point that we are at now. The PS4 is a very distant first place at 70-75 million, while the Xbox One is a distant 2nd place at 30-35 million.
Having great hardware and marketing establishes presence and gets your brand out there, but it's exclusives and first party games, great ones and lots of them, that push the hardware and your brand forward. Until Microsoft realizes that and really starts cracking down and busting out more exclusives and more first party titles in quantity, quality, and diversity, it'll be the same old song and dance when the next Xbox is trying to compete with the PS5.
Last edited by PAOerfulone - on 12 January 2018