I get that. Its frustrating waiting for something youre curious about. Especially when we get fifty rumors every week of what the damn thing is.

Of course that they will not wait for SMR to unveil NX, they will not revile NX just month or two before launch that would be just silly.

I don't know about that this may have been true a decade ago but times have move on drastically since then, you don't need half a year to start marketing anymore as it's far easier to reach consumers now days. The's also the factor of whether or not NX covers both portable and home gaming whether as a hybrid or family of devices, the's no other competitor in the portable market as it seems Sony have fled that market Nintendo has a free win in that area.

They still need time to sell people on a product. Of course for some of us who will watch the announcment and have pretty much already made up our mind to buy it, it doesnt matter much. However they are going after a broader market and they need the time to reach more people. Doesnt matter if nobody else is releasing a handheld or not. Nintendo need to convince people that what their handheld offers is not available on a phone or Ipad. They need to sell people on the system. If they do it a few weeks before release and the first impression is mainly negative, then they are in the same situation as the WiiU where they are desperately trying to sell you a product that is already failing. They need to get people excited for it before the release and it might take some time to gain momentum.

Also note that the release of Super Mario Run delayed their Fire Emblem and Animal Crossing mobile titles.

Would be funny if the SMR app had Mario NX ads updated into it after the NX reveal. It's all marketing ;)

OK, fine, call it sympathy or what have you,
but since it looks like this thread will fail otherwise,
I will actually insist: The NX must be another Xbox/ Playstation or else it will fail.
There.

People already know what's on their handhelds is not on mobile or iPad, all portable gamers have only one choice at this point they've auto won in that department as it's a straight up 10m (possibly even 20m) or so sales by default, you also don't need loads of time to reach people you need the right marketing and communication and that's what Wii had. We're no longer in the dark ages where they need a year to start marketing I'll say that time has been cut to 4 or so months provided preparations are already in place.

SMR will be bigger title than Fire Emblem and Animal Crossing and offcourse they want to have strongest title for holiday season.

The WiiU was announced way before it released and many people still didnt know wtf it was. The message needs to be very clear. If its a simple handheld, then thats fine, but what about the 10-20 launch games that needs to be marketed? Its not just all on Nintendo. Other companies needs opportunities to sell their games and its been pretty obvious that Nintendos own games are the ones that take the front seat in Nintendos own Direct or conference or whatever they do. Each company dont have their own conference every 2-3 months. They need time to sell their games as well. If Nintendo really waits until 3-4 months before release to announce, then they really dont have any respect for the other publishers and developers that are making games for their console. 

If a publisher really needs all the extra time to market in today's world then they're being inefficient, Fallout 4 for example was only revealed at E3, literally 5 months before its release, this is the era we're in now and if a company can't keep up it's on them. When developers and publishers decided to be on NX they would have been made aware of this when signing NDAs as well.