Exactly how does this dilute their Console Brand.  Are you telling me the majority of Console consumers have gaming PCs.  How many people in your circle have gameing PCs.  Also if MS provide a Streabox that allow PC players to play MS games on their TV, stay within MS XBL services how does this dilute the Xbox Conxole brand.  In other words, if you are only looking at a console as the current system we have today, I would say you probably not looking at how this concept will change in the next 5 years.

Personally I would not be surprise if people will not be able to steam a game directly from their Phone and have PS4 quality graphics in the next 5 years.  The company that on the forefront on delivering that tech will be the next hit.  

Actually I am not so sure if the xbox has lost more importance than MS is looking at the whole division in a different way.  what I mean by this is that MS want want Apple has which is a consumer pressence.  They also want to leverage their backend products like Azure to be the forfront tech for delivering content, which also include games.  The thing is, I believe a lot of gamers are holding on to much to consoles as they are today but that is a very limited vision.  The key for MS, Sony and Nintendo is to make sure they can deliver their content on any device.  Sony started with PS Now, Not sure what Nintendo is doing but I am sure they are doing something and MS is doing it with Azure.  I still feel that your TV console system will be there in another generation but i also feel that with current technology, people will be able to easily stream PS4 quality graphics to their TV from their Phone/ Tablet or some streambox.  

It really would be silly for any of these companies not to see the shift in how consumers want to consume their entertainment.  MS defintely want a box underneath the TV because their major competitors are still making such boxes like Google and Apple.  MS does not just compete with Sony and even Sony best not consume theirselves just looking at MS or Nintendo.  The market is exploding which gaming devices but the company that is ready to take charge in the near future will reap the rewards.

It really just makes sense for MS to try to leverage their game division to publish for both of their ecosystems to maximize profits and increase adoption of their services across all of their platforms.  This in no way means they will suddenly abandon the Console market if anything, they are probably even more committed because they still need a piece of hardware underneath the TV.  The thing is, they will have probably multiple different ways to access their games and services by providing something like a Steambox that streams from your PC or the internet using Azure as their back end.  They will also have another console for their next generation because they want that market as well.  

Probably will. I wouldn't be surprised if it left, though.

Better? 😂 😂 

You're right!. The xbox brand itself is going no where. When it comes to MS hardware its their most well known brand!.

But what i believe MS will do nextgen or even maybe this gen at some point with an Xbox 1S or xbox 10 (depending on what name they want to use).

Is they will release a more powerful Windows 10 console, it will have the Xbox name on it, the Xbox1 will most likely be repositioned as a cheaper version (Kinda like how phones and tablets do it).

I also believe they will open up the Xbox brand to other developers like valve with the steambox. MS will allow other developers to use a version of Windows 10 thats made for the TV (Think the current xbox1 OS) to build xbox branded consoles. I believe they will do this to better possition the xbox brand in countrys where its not so strong. Like i believe a Samsung Xbox would sell better then an MS branded one in japan you get me??.

MS will have the "One" Store front on Xbox1, Xbox10 and Windows10 for their flagship titles with their indie games and less powerful games being on all Windows 10 stores (Tablets+Phones etc).

But even when MS does open up the Xbox brand to others they will still make hardware and Xbox systems themselfs. Just the sameway as they make their own Windows 10 phones, and how google even make their own tablets and phones etc.

So this isnt going to be MS leaving the Xbox brand like some want to believe, this will be MS making the xbox brand stronger and bringing it to the front of their "One" eco system plan.