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SWORDF1SH on 20 February 2016
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zero129 said:
SWORDF1SH said:

Xbox needed vasts amounts of money to shoehorn it's way in the console market. You have to build a decent product, create/buy first party studios, build/buy exclusive software and then market the hell out of it. 

Going up against Nintendo and PlayStation you better have a huge budget. That period where they NEED to spend crazy amounts ended half way through the 7th gen. The platform can sustain itself.

They have built a brand that can stand up to PlayStation and Nintendo, can sustain itself and bring in profit and is a household name Why the hell would they throw that all away? It's even more insane to think they would ditch Xbox when they have spent billions getting the brand off the ground and had the best part of a decade reaping profits from it.

Will it adapt, sure! Whatever their plans to extract more money from us, Xbox will more than likely be at the heart of it. Of course it's possible they could ditch it for Windows, hell we could see Steambox style mini PCs called something like Windowsbox. We could even see a service/hardware renamed to Windows Xbox. But my opinion is that they will stick with the Xbox brand.

You're right!. The xbox brand itself is going no where. When it comes to MS hardware its their most well known brand!.

But what i believe MS will do nextgen or even maybe this gen at some point with an Xbox 1S or xbox 10 (depending on what name they want to use).

Is they will release a more powerful Windows 10 console, it will have the Xbox name on it, the Xbox1 will most likely be repositioned as a cheaper version (Kinda like how phones and tablets do it).

I also believe they will open up the Xbox brand to other developers like valve with the steambox. MS will allow other developers to use a version of Windows 10 thats made for the TV (Think the current xbox1 OS) to build xbox branded consoles. I believe they will do this to better possition the xbox brand in countrys where its not so strong. Like i believe a Samsung Xbox would sell better then an MS branded one in japan you get me??.

MS will have the "One" Store front on Xbox1, Xbox10 and Windows10 for their flagship titles with their indie games and less powerful games being on all Windows 10 stores (Tablets+Phones etc).

But even when MS does open up the Xbox brand to others they will still make hardware and Xbox systems themselfs. Just the sameway as they make their own Windows 10 phones, and how google even make their own tablets and phones etc.

So this isnt going to be MS leaving the Xbox brand like some want to believe, this will be MS making the xbox brand stronger and bringing it to the front of their "One" eco system plan.

Interesting concept. I said something similar in another post. MS will go the Steam box route, basically mini PCs that will require no porting between PC and console. Every PC game will be playable on it and every Xbox game will be playable on PC. 

MS could possibly license out the Xbox brand to 3rd party companies to make their own Xbox, again similar to Steambox. While MS will still make their own versions of the Xbox they will make money licensing out Xbox plus the Xbox Live subs. If the fully migrate back over to PC, they will have a hard time trying to get PC gamers to pay for Live. 

It could also be why they are making all their exclusives available on PC in preparation for full Xbox-PC merger.

They could allow steam on their box but I can't see Valve being open to it. This move would put them in direct competition with Steam.