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Forums - Nintendo - Nintendo no longer in the list of top 100 brands

kljesta64 said:
Soundwave said:

When you go from 100 million consoles to struggling to hit 17-18 million in a span of 5 years ... you've fucked up. Somewhere. Somehow. You done fucked up, as they say. 

If that happened to the iPhone (they lost 85% of their audience) everyone on Apple's board would be fired. 

rarely do ppl mention how nintendo went from 20m GCs  sold to 100m Wiis sold and when they do then theres a stupid reason why the Wii sold 100m and somehow that doesnt even count because reasons..


When you have success you get praised for it, and Nintendo got plenty of praise for the Wii. 

And likewise when you screw up, you're going to get a lot of blame. Nintendo's board of directors like I said are lucky they're on a Japanese company. If that was an American company they would all be fired by now outside of Miyamoto. 



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Soundwave said:

When you have success you get praised for it, and Nintendo got plenty of praise for the Wii. 

And likewise when you screw up, you're going to get a lot of blame. Nintendo's board of directors like I said are lucky they're on a Japanese company. If that was an American company they would all be fired by now outside of Miyamoto. 

they got praised because ppl made money of the wii console it didnt just sell well it was a story that sold well..they also screwed up with n64 and gc and they didnt get what theyre getting now.

 

it was a chain of events media events that fucked everything up.



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Soundwave said:
kljesta64 said:

rarely do ppl mention how nintendo went from 20m GCs  sold to 100m Wiis sold and when they do then theres a stupid reason why the Wii sold 100m and somehow that doesnt even count because reasons..


When you have success you get praised for it, and Nintendo got plenty of praise for the Wii. 

And likewise when you screw up, you're going to get a lot of blame. Nintendo's board of directors like I said are lucky they're on a Japanese company. If that was an American company they would all be fired by now outside of Miyamoto. 

Also, it's very interesting that most people in the finantial world focused on the Wii instead of the DS. Didn't that system do as much money (or more) as the Wii?



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Darwinianevolution said:
Soundwave said:
kljesta64 said:

rarely do ppl mention how nintendo went from 20m GCs  sold to 100m Wiis sold and when they do then theres a stupid reason why the Wii sold 100m and somehow that doesnt even count because reasons..


When you have success you get praised for it, and Nintendo got plenty of praise for the Wii. 

And likewise when you screw up, you're going to get a lot of blame. Nintendo's board of directors like I said are lucky they're on a Japanese company. If that was an American company they would all be fired by now outside of Miyamoto. 

Also, it's very interesting that most people in the finantial world focused on the Wii instead of the DS. Didn't that system do as much money (or more) as the Wii?


I think Wii was more of a media sensation for a few years there, it was THE it thing to buy. You couldn't find one in stores for like a year and a half. DS was a more steady seller and a slow starter in the West. 



kljesta64 said:
Soundwave said:

When you have success you get praised for it, and Nintendo got plenty of praise for the Wii. 

And likewise when you screw up, you're going to get a lot of blame. Nintendo's board of directors like I said are lucky they're on a Japanese company. If that was an American company they would all be fired by now outside of Miyamoto. 

they got praised because ppl made money of the wii console it didnt just sell well it was a story that sold well..they also screwed up with n64 and gc and they didnt get what theyre getting now.

 

it was a chain of events media events that fucked everything up.


They did take a lot of heat in the GameCube days, I remember that image of a sinking boat with the Nintendo emblazoned over it was used a lot during the GameCube days on message boards. 

They were still meeting/exceeding sales expectations overall as a company back then though due to the rock solid strength of the Game Boy brand and the Pokemon initial craze was still going strong in the early 2000s. 



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Lol. They could have said so many things, and Smartphone games was their reason?



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kljesta64 said:
Soundwave said:

When you have success you get praised for it, and Nintendo got plenty of praise for the Wii. 

And likewise when you screw up, you're going to get a lot of blame. Nintendo's board of directors like I said are lucky they're on a Japanese company. If that was an American company they would all be fired by now outside of Miyamoto. 

they got praised because ppl made money of the wii console it didnt just sell well it was a story that sold well..they also screwed up with n64 and gc and they didnt get what theyre getting now.

 

it was a chain of events media events that fucked everything up.


Their biggest problem by far was going for an audience that no longer existed. The very same audience who spend no time on internet forums like us and discuss gaming articles and news. Even if the media part had been perfect; it would likely not have changed much since they still aimed the core product at a target that was simply not there.

The media coverage+marketing arguments have some merit, but are not the whole story, or even a huge part of it. Nintendo's biggest problem was failure to keep up with market movements and respond accordingly, the Wii U is the ultimate showcase for this train of thought.

If poor mainstream and gaming press was all it took to condemn a company or send them into obscurity or major financial troubles, Microsoft would be circling the drain decades ago, but they're still going strong. The One is even selling fairly well, despite being aimed primarily at bro's and nerds like us who throw more hissy fits at the failures of these companies.

The reasons Nintendo is getting more criticism by people like us, and most others, with the Wii U compared to the N64 and Gamecube are quite clear from where I'm sitting. First off; more people have access to more news, in the N64 and early GC days, internet was still alien to most and gaming magazines were the primary source of information on gaming related news. Secondly; despite low hardware sales, the N64 and GC were both known to sport great gaming libraries, they even had decent 3rd party support at the time.
Third, and most important for the mainstream media; Nintendo were still making profits on the N64 and GC and was considered a stable company despite having tumbled from the NES/SNES throne a few years prior, the Wii U and modern day Nintendo have crashed on almost all fronts and posted several fiscal years in a row in the red, lost almost all influence and have even experienced their handheld to suffer a serious decline, they also released two consoles in a row that lost them money at launch.
The N64 and GC days are far from as bad as present day for Nintendo, it's no wonder media and consumers are picking up on this.
Besides; we can't rightly say that there was a lack of fire and brimstone directed at Sony when they made fools of themselves with the PS3 and started bleeding money either, can we?



Man that sucks...
But was the smartphone thing the sole reason? If so, why weren't they taken off of the list 2 years ago when the Wii U was struggling to sell (more so than it is today) and there was no sign of jumping into mobile?



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For those, who are interested, here is Nintendos Place in the list over time:

2001 29
2002 32
2003 32
2004 46
2005 50
2006 51
2007 44
2008 40
2009 39
2010 38
2011 48
2012 56
2013 67
2014 100
And because no one mentioned it yet: Microsoft is on place 4 on the current list.