Despite all of these measures, the Xbox One is still behind the PlayStation 4. As long as that is true, they probably want to make as much money as they can. When they feel the time is right, they will be just as aggressive as well.
Because they don't need to be. The end.
They don't need to be. Plus they are more focused on making money, compared to MS which is willing to lose billions for Xbox (again).
NNID: FrequentFlyer54
| GTstation said: They don't want to outright kill MS and have then jump start a new gen. Give them a little leway and they will struggle all gen long. |
Agree actually. For Sony's bottom line a longer generation (7-8 years) allowing them to hold various price points is better financially than cutting for market share only to reset in a few years.
They don't really need to be. Call of Duty and Assassin's Creed marketing will make a big impact.
| Dgc1808 said: Because Profits + 1st Place > Less Profits + 1st Place. |
| mornelithe said: Sony has already stated that for at least the immediate future they're more worried about profitability than dropping price. They're also still winning NPD 9-10 out of 12 months, and utterly dominating globally. There's really no need to drop the price when you're holding all the cards, especially when you can reserve a price cut for a holiday push (if need be). |
Actually didn't they state that one of there main goals was to increase install base?
The PS4 is regularly winning NPD's. If they can do that and still make money they're happy.
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