So your arguments are:

If the rumors are true. Then again they might just as well not be.
Morpheus (what about it? Just because it's there it doesn't mean it's going to be good.)
Call of Duty partnership....yeah not that interesting
Street Fighter V is great indeed. But footage has aready been shown which makes it have somewhat less of an impact.

Lets wait and see before announcing a 'winner'.

The gamers will win. :)

It seems that Shenmue 3 is a reality since JeuxActu (a big french gaming website) confirm from a reliable source that this is a PS4 exclusive developed by Quantic Dream, which shall be announced during the Sony show.

Maxime Chao from JeuxActu is categoric.

sony would just winning on some internet forums
who else does really care or even know about games like the last guardian and shenmue 3 anymore?

i don't see any hype beside the usual internet meme suff
and it won't even happen

'Sony is going to win because of [insert rumor here]!"
"Microsoft is going to win because of [insert rumor here]!"
"Nintendo is going to win because of [insert rumor here]!"

They all have an equal chance of winning.

Pretty much guaranteed at this point, with Shenmue 1+2 HD, Shenmue 3, Last Guardian and Final Fantasy VII Remake all confirmed.

There's usually a consensus for who won. People generally that agree that these companies won the last few E3s:

2014 - Nintendo

2013 - Sony

2012 -  Ubisoft

Not long now till we find out for ourselves...

But PS has more toys to potentially pull out of the hat.

Horizon looks nailed in to be revealed, Guerilla Games devs are at E3.

Speak for yourself. And by what Criteria? MS had a decent 2013, in terms of games, but most everything else was terrible. Ubisoft did well in 2013 with the division reveal and new watch dogs gameplay. 
Sony played safe last year but did well still.