RubberWhistleHistle said: the only thing they nailed was the marketing. |
Sigh...
Marketing means a lot. We know that. BBH does a far better job than Deutsch. Branding power means a lot as well. But marketing and branding alone don't make a success. Just look at Microsoft's billion dollar marketing budgets for Zune, Windows Phone, Surface, etc.
Sony actually did a clever job in building the PS4 regarding both hardware and software. Furthermore, the popularity wasn't simply handed to them. They made a large number of right choices including $100 cheaper than the competition at launch, stronger specs than the competition, fast and fluid OS and shorter download times than the competition, features like PS Now, share play and remote play, no blocking of used games, no daily online check required, no mandatory camera, vast improved controller, great design (slick, yet internal power brick and user-replaceable hd), history of strong 1st party (10+ prominent inhouse dev studios) and 3rd party library (unrivaled range from Destiny to Yooka-Laylee to niche JRPGs), etc.
Do you really believe that marketing was the "only" factor in PS4's success? :S