Mike_L said:
Sigh... Marketing means a lot. We know that. BBH does a far better job than Deutsch. Branding power means a lot as well. But marketing and branding alone doesn't make a success. Just look at Microsoft's billion dollar marketing budgets for Zune, Windows Phone, Surface, etc. Sony actually did a clever job in building the PS4 regarding both hardware and software. Furthermore, the popularity wasn't simply handed to them. They made a large number of right choices including $100 cheaper than the competition at launch, stronger specs than the competition, fast and fluid OS and shorter download times than the competition, features like PS Now, share play and remote play, no blocking of used games, no daily online check required, no mandatory camera, vast improved controller, great design (slick, yet internal power brick and user-replaceable hd), history of strong 1st party (10+ prominent inhouse dev studios) and 3rd party library (unrivaled range from Destiny to Yooka-Laylee to niche JRPGs), etc. Do you really believe that marketing was the "only" factor in PS4's success? :S |
I can't understand how people think that marketing alone is responsible for console success. I'm sure those who have actually not tried gaming on hardware can seriously end up with such weird notion relating to what articles stir up. But that audacity!












