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Forums - Sales - Why did Sony choose to target the casual market instead of the core gamer with the PlayStation Vita?

small44 on 09 February 2015
funkateer2 said:
Sorry but the whole premise of this thread is just stupid, lol :D

No one in their right minds would consider the Vita a device targeted at 'casuals': They don't buy a rather expensive dedicated gaming device just because it has a touch screen. Their smartphones already have that, obviously.
Hell, *every* mobile screen is a touch screen these days because it's really useful, and releasing any mobile device with a screen that doesn't have a touch-interface would be incredibly backwards.
So clearly it's not a matter of 'pandering to casuals', a touch screen is simply a matter of practicality and usability.

The Vita has always been clearly marketed as a dedicated gaming device for the gaming enthusiast and nothing else.
I mean just consider the 1st party games that were released. Uncharted, Killzone, Tearaway, Gravity Rush etc. They're hardly Candy Crush are they?
Much emphasis was made in their marketing on the dual analog sticks too, and how much effort they've put into making them feel just right.

Actually I'm pretty convinced that an important factor to go with expensive proprietary memory cards was Sony's realisation that this is a niche device targeted at gaming enthusiasts that really want a powerful portable console, even if it means putting down the extra money for silly expensive memory cards.
(This I think was a mistake though, because of the backlash it got for that; it was a step too far towards total 'core' enthusiasts and away from general accessibility)

Vita launched with a good amount of casual games Escape Plan,Little Deviants and Reality fighter they tried to attract a bit casual



PS4 - over 100 millions let's say 120m
Xbox One - 70m
Wii U - 25m

Vita - 15m if it will not get Final Fantasy Kingdoms Heart and Monster Hunter 20m otherwise
3DS - 80m

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IamAwsome on 09 February 2015

Typical Rol thread, lol.



zorg1000 on 09 February 2015
small44 said:

Are people forgetting about N-gage the smartphone/handheld hybrid ,a vita phone is destined to fail severely

 


I hate the mentality that one company failed over a decade ago so that means no company could ever be successful with a similar device. By that logic, Wii and motion controls never could have possibly succeeded because multiple other companies had tried and failed to make a successful motion controller or that Oculus Rift is destined to fail because Virtual Boy failed.



When the herd loses its way, the shepard must kill the bull that leads them astray.

small44 on 09 February 2015
zorg1000 said:
small44 said:

Are people forgetting about N-gage the smartphone/handheld hybrid ,a vita phone is destined to fail severely

 


I hate the mentality that one company failed over a decade ago so that means no company could ever be successful with a similar device. By that logic, Wii and motion controls never could have possibly succeeded because multiple other companies had tried and failed to make a successful motion controller or that Oculus Rift is destined to fail because Virtual Boy failed.

There's a lot of exemple of hybrid consoles doing bad n-gage and ouya are the most known exemple



PS4 - over 100 millions let's say 120m
Xbox One - 70m
Wii U - 25m

Vita - 15m if it will not get Final Fantasy Kingdoms Heart and Monster Hunter 20m otherwise
3DS - 80m

Riverstyx on 09 February 2015

I would say they tried too hard to go for the "Western gamer". They had games that generally appeal to western gamers an uncharted, call of duty, assassin's creed, tearaway, madden, borderlands 2 ect. Where I feel they went wrong is not realizing that people who want these kinds of games want them for their home console.

Now the system has done a complete 180 (in the west). It gets next to no western support, but has the best japanese support of any console out there.



 

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zorg1000 on 09 February 2015
small44 said:
zorg1000 said:


I hate the mentality that one company failed over a decade ago so that means no company could ever be successful with a similar device. By that logic, Wii and motion controls never could have possibly succeeded because multiple other companies had tried and failed to make a successful motion controller or that Oculus Rift is destined to fail because Virtual Boy failed.

There's a lot of exemple of hybrid consoles doing bad n-gage and ouya are the most known exemple


Just like their are a lot of examples of failed motion controllers pre-Wii and a ton of failed MP3 players pre-iPod.



When the herd loses its way, the shepard must kill the bull that leads them astray.

small44 on 09 February 2015
zorg1000 said:
small44 said:

There's a lot of exemple of hybrid consoles doing bad n-gage and ouya are the most known exemple


Just like their are a lot of examples of failed motion controllers pre-Wii and a ton of failed MP3 players pre-iPod.


Sony phone are struggling and vita is a console that lack big games how can you expect a vita phone will succeed.



PS4 - over 100 millions let's say 120m
Xbox One - 70m
Wii U - 25m

Vita - 15m if it will not get Final Fantasy Kingdoms Heart and Monster Hunter 20m otherwise
3DS - 80m

Dr.Henry_Killinger on 09 February 2015
Mr Khan said:
You're not going to get as many people with this, Rol. A touch too subtle.

Pfff, I don't even care...



In this day and age, with the Internet, ignorance is a choice! And they're still choosing Ignorance! - Dr. Filthy Frank

zorg1000 on 09 February 2015
small44 said:
zorg1000 said:


Just like their are a lot of examples of failed motion controllers pre-Wii and a ton of failed MP3 players pre-iPod.


Sony phone are struggling and vita is a console that lack big games how can you expect a vita phone will succeed.


I don't think it would be a big success, I'm just saying that ur reasoning was flawed, just because N-Gage failed doesn't mean the concept is doomed to fail.



When the herd loses its way, the shepard must kill the bull that leads them astray.

Skullwaker on 09 February 2015

This thread is brilliant.



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