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Forums - Sales - Why did Sony choose to target the casual market instead of the core gamer with the PlayStation Vita?

small44 on 09 February 2015
HollyGamer said:
small44 said:
HollyGamer said:
small44 said:

Sony tried to target everybody ,the launch line up had a mix of casuals and hardcore games and they tried to target smartphone gamers with Playstation mobile.

But their audience was always hardcore gamers they fail to attract them because 3rd party didn't support it well with exclusive hardcore games the only real vita supporter was Ubisoft with Assasin creed Liberation,other 3rd party only released port or reamke of old games which rarely sold system.
When Sony released that Vita is dead they decided to focus on home consoles for their first party studios

 

HollyGamer said:
Dgc1808 said:
PSP sold as an affordable portable media player and console on the go in the beginning. Later a piracy station. :S

before it become a piracy station PSP indeed sold prety well third party games very well, and ofcourse latter on like many other portable device it become a land for piracy the same goes with DS as well.

PSP was released without security it was hacked in 1 month i think why it didn't affect the sale of games in the beginning.

I think 3rd party games started to sold poorly after they ababdonned PSP first PSP had a great support from 3rd party games and they sold well games like God of war chain of olympus and Tekken resurection sold pretty well then they abandonned Psp i don't know for what reason and when they tried to support it again their games sold bad for exemple tekken 6 sold poorly.

But the funny thing is many third party still support PSP even until now. That's why i am able to get conclusion the piracy is not the problem here that affecting the system sales for PSP or even Vita. The problem is the consumer, if you look how many third party games is planed for Vita you will be shocked where all the PSP gamer gone to? the answer is they when to smart device market.

I think in Japan PSP support was always good unlike in West.

When you see that Vita dosn't have exclusive Final fantasy,Monster hunter,Metal gear solid,Gta,Kingdoms heart and never had a lot multiplatform games you understand why PSP gamers didn't buy a Vita.

Because third party choose where their game goes especially the big one like SE, Capcom and other western Dev. and with their earlier sales on Vita, money hated is the only way to cover their weakness on sales. It's different from 3DS where they had a good launch and follow up with a lot off support from first party, and then Nintendo financial ability. While at SONY head quarter they focusing more on PS4 and just let the Vita dictated by market.

Gta and Final fantasy sold better on PSP then DS despite a smaller install base and third party never supported vita well that why it had  bad sale to begin with

cutzman25 said:
vita is dope but the reason why i have never gotten one is because of the high price of the memory cards. It makes no sense

PSP has very expensive memory card too,PSP launched with a 32 mb memory card and i bought a 1gb memory card for 200$



PS4 - over 100 millions let's say 120m
Xbox One - 70m
Wii U - 25m

Vita - 15m if it will not get Final Fantasy Kingdoms Heart and Monster Hunter 20m otherwise
3DS - 80m

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HollyGamer on 09 February 2015
small44 said:
HollyGamer said:
small44 said:
Ka-pi96 said:
Teeqoz said:
Actually, the PSP found it's decent success thanks to casuals that didn't even use it to play games. Instead they used it a a phone, an MP3 player, and such. That's the biggest reason that the PSP sold as much as it did, it was so easy to hack.

The PSV was basically doomede out of the g€ate, and it would've been a waste of Sony's 1st party resources to develop games to get moderate to low succes for the Vita platform, instead of developing for the smash hit that is/was the PS4.

Which is actually what I think they should have done with the Vita. They should have combined it with the Xperia and made a kind of phone/handheld hybrid. With the Sony name behind it and if it doesn't affect the price much or look really ugly it could have done very well. If you want to get casual gamers you really need to go all in for them.

If they make a vita phone it will become a direct competitor to other smartphone and we all know how Sony smartphone are doing bad.

As a handhled it will still a niche games and as a smartphone it can't compete with other smartphone and their Playstation mobile store is a huge failure games that already on appstore and android store with a highter price and a very limited number of application that are severely overpriced

Actually if they keep the price down they would able to stand, if they can make Vita with actual capability of phonecall then  it will be another difference story. Most of people neglecting Vita of the lack off usability especially phonecall and other aplication to work and study. And offcourse they also need to fix there mobile store ass well, and keep supporting with good first party games. So my guess if they can make Vita have a phone call capability with other usability plus fixing the mobile store, same price and first party support like 3DS then it will be alright.

You think Sony can compete with Apple,Samsung and chinese phones

They can, if they willing to design a good but affordable one. They still have their loyal fan after all that ran to other market. To do that they need a lot of money or investment, so i guess they will hold it a couple year before returned. Mean time i think they will just focusing more on streaming game, and PS4 to get the money.



small44 on 09 February 2015
HollyGamer said:
small44 said:
HollyGamer said:
small44 said:
Ka-pi96 said:
Teeqoz said:
Actually, the PSP found it's decent success thanks to casuals that didn't even use it to play games. Instead they used it a a phone, an MP3 player, and such. That's the biggest reason that the PSP sold as much as it did, it was so easy to hack.

The PSV was basically doomede out of the g€ate, and it would've been a waste of Sony's 1st party resources to develop games to get moderate to low succes for the Vita platform, instead of developing for the smash hit that is/was the PS4.

Which is actually what I think they should have done with the Vita. They should have combined it with the Xperia and made a kind of phone/handheld hybrid. With the Sony name behind it and if it doesn't affect the price much or look really ugly it could have done very well. If you want to get casual gamers you really need to go all in for them.

If they make a vita phone it will become a direct competitor to other smartphone and we all know how Sony smartphone are doing bad.

As a handhled it will still a niche games and as a smartphone it can't compete with other smartphone and their Playstation mobile store is a huge failure games that already on appstore and android store with a highter price and a very limited number of application that are severely overpriced

Actually if they keep the price down they would able to stand, if they can make Vita with actual capability of phonecall then  it will be another difference story. Most of people neglecting Vita of the lack off usability especially phonecall and other aplication to work and study. And offcourse they also need to fix there mobile store ass well, and keep supporting with good first party games. So my guess if they can make Vita have a phone call capability with other usability plus fixing the mobile store, same price and first party support like 3DS then it will be alright.

You think Sony can compete with Apple,Samsung and chinese phones

They can, if they willing to design a good but affordable one. They still have their loyal fan after all that ran to other market. To do that they need a lot of money or investment, so i guess they will hold it a couple year before returned. Mean time i think they will just focusing more on streaming game, and PS4 to get the money.

I doubt it sony smartphone was doing bad for too long time i don't think they will ever be able to find success there.

When their smartphone will start to doing good they could try that but know it's imposible



PS4 - over 100 millions let's say 120m
Xbox One - 70m
Wii U - 25m

Vita - 15m if it will not get Final Fantasy Kingdoms Heart and Monster Hunter 20m otherwise
3DS - 80m

HollyGamer on 09 February 2015
Mr Khan said:
Train wreck said:
The second sentence gave it away, Rol labeling the PSP a decent success.

It was, though. Didn't it outsell the GBA at the end of the day?

Actually for SONY perspective and their first attempt they did remarkably, and compared to Vita is like earth and heaven. and then you also have to considered how big GB market was before PSP came.



Kerotan on 09 February 2015
RolStoppable said:
Kerotan said:

Why didn't they get all those smartphone gamers on it?

They decided to charge money for their products.

I meant to write games not gamers.  Stupid autocorrect 



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HollyGamer on 09 February 2015
small44 said:
 

Gta and Final fantasy sold better on PSP then DS despite a smaller install base and third party never supported vita well that why it had  bad sale to begin with

 

PSP have a good sales unlike PS Vita, and don't compare the sales to DS compare it to vita. And also PSP had a good games support unlike Vita due to Sony current condition. All Vita fault because their mistake on targeting the market resulting low system sales + no more support from them. It's not about third party.



MoHasanie on 09 February 2015
rolltide101x said:
MoHasanie said:

No casual gamer wants to buy such an exepensive device just for gaming. A smartphone can play games and do so much more than a Vita. 


I always thought it would have been smart of Sony to base the PSVita off of Android and do something similar to what Amazon does with its Kindle line. Add apps and put pure touchscreen games as well as create games strictly for it.

They should have done that but Sony hasn't been very innovative in the past few years. They are always trying to catch up instead of trying to develop brand new things like they used to many years ago. 



    

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HollyGamer on 09 February 2015
small44 said:

I doubt it sony smartphone was doing bad for too long time i don't think they will ever be able to find success there.

When their smartphone will start to doing good they could try that but know it's imposible

If their mobile department who is selling it, then will be a dissaster, like what u said.  But if Vita phone design and marketed under SCIE and have the resource and   fund to support it. Then they will able to do it. Mobile phone market is not that loyal compare it to gaming market.



small44 on 09 February 2015
HollyGamer said:
small44 said:
 

Gta and Final fantasy sold better on PSP then DS despite a smaller install base and third party never supported vita well that why it had  bad sale to begin with

 

 

PSP have a good sales unlike PS Vita, and dont compare the sales to DS compare it to vita. And also PSP had a good games support unlike Vita due to SONy current condition. All Vita fault because their mistake on targeting the market reuslting low system sales + no mpre support from them. It's not about third party.

PSP had a good sale because it have good support better support then Vita+3ds combined from 3rd party.

Sony tried to target everybody with vita and they fail they failed to attract casuals but Playstation consoles home console and handheld never succeed to attracted casuals unlike Nintendo they tried to attact smartphone gamers but they can't because it's not the right audience to attract they tied to attract hardocre gamers but their first party was never the reason of Playstation success and they fail to make 3rd party support vita well.

I hope this is the last Sony handheld so those stupid 3rd party stop getting money  for their lazy port



PS4 - over 100 millions let's say 120m
Xbox One - 70m
Wii U - 25m

Vita - 15m if it will not get Final Fantasy Kingdoms Heart and Monster Hunter 20m otherwise
3DS - 80m

Ruler on 09 February 2015
rolltide101x said:

I would say the opposite, Sony tried to hard to target the core audience with the PSVita. Core gamers (for the most part) do not buy handhelds (anymore) atleast not in the West


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