By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sales - Why did Sony choose to target the casual market instead of the core gamer with the PlayStation Vita?

small44 on 09 February 2015

Sony tried to target everybody ,the launch line up had a mix of casuals and hardcore games and they tried to target smartphone gamers with Playstation mobile.

But their audience was always hardcore gamers they fail to attract them because 3rd party didn't support it well with exclusive hardcore games the only real vita supporter was Ubisoft with Assasin creed Liberation,other 3rd party only released port or reamke of old games which rarely sold system.
When Sony released that Vita is dead they decided to focus on home consoles for their first party studios

 

HollyGamer said:
Dgc1808 said:
PSP sold as an affordable portable media player and console on the go in the beginning. Later a piracy station. :S

before it become a piracy station PSP indeed sold prety well third party games very well, and ofcourse latter on like many other portable device it become a land for piracy the same goes with DS as well.

PSP was released without security it was hacked in 1 month i think why it didn't affect the sale of games in the beginning.

I think 3rd party games started to sold poorly after they ababdonned PSP first PSP had a great support from 3rd party games and they sold well games like God of war chain of olympus and Tekken resurection sold pretty well then they abandonned Psp i don't know for what reason and when they tried to support it again their games sold bad for exemple tekken 6 sold poorly.



PS4 - over 100 millions let's say 120m
Xbox One - 70m
Wii U - 25m

Vita - 15m if it will not get Final Fantasy Kingdoms Heart and Monster Hunter 20m otherwise
3DS - 80m

Around the Network
rolltide101x on 09 February 2015
WolfpackN64 said:
rolltide101x said:

I would say the opposite, Sony tried to hard to target the core audience with the PSVita. Core gamers (for the most part) do not buy handhelds (anymore) atleast not in the West


3DS?

3DS is not "core" anywhere but in Asia. it is somewhere between Casual and Core. 



MoHasanie on 09 February 2015

They were trying to make the Vita appealling to all those smartphone gamers but they failed.



    

NNID: FrequentFlyer54

WolfpackN64 on 09 February 2015
rolltide101x said:
WolfpackN64 said:


3DS?

3DS is not "core" anywhere but in Asia. it is somewhere between Casual and Core. 

I don't see many casual games being popular on the 3DS.



zumnupy10 on 09 February 2015
kljesta64 said:
sony portables are in the hands of 3rd parties and 3rd parties dont make games anymore for handhelds not even for the 3ds. sony choose nothing they simply have no chioce no options.


/thread



Around the Network
small44 on 09 February 2015
Ka-pi96 said:
Teeqoz said:
Actually, the PSP found it's decent success thanks to casuals that didn't even use it to play games. Instead they used it a a phone, an MP3 player, and such. That's the biggest reason that the PSP sold as much as it did, it was so easy to hack.

The PSV was basically doomede out of the g€ate, and it would've been a waste of Sony's 1st party resources to develop games to get moderate to low succes for the Vita platform, instead of developing for the smash hit that is/was the PS4.

Which is actually what I think they should have done with the Vita. They should have combined it with the Xperia and made a kind of phone/handheld hybrid. With the Sony name behind it and if it doesn't affect the price much or look really ugly it could have done very well. If you want to get casual gamers you really need to go all in for them.

If they make a vita phone it will become a direct competitor to other smartphone and we all know how Sony smartphone are doing bad.

As a handhled it will still a niche games and as a smartphone it can't compete with other smartphone and their Playstation mobile store is a huge failure games that already on appstore and android store with a highter price and a very limited number of application that are severely overpriced



PS4 - over 100 millions let's say 120m
Xbox One - 70m
Wii U - 25m

Vita - 15m if it will not get Final Fantasy Kingdoms Heart and Monster Hunter 20m otherwise
3DS - 80m

HollyGamer on 09 February 2015
small44 said:

Sony tried to target everybody ,the launch line up had a mix of casuals and hardcore games and they tried to target smartphone gamers with Playstation mobile.

But their audience was always hardcore gamers they fail to attract them because 3rd party didn't support it well with exclusive hardcore games the only real vita supporter was Ubisoft with Assasin creed Liberation,other 3rd party only released port or reamke of old games which rarely sold system.
When Sony released that Vita is dead they decided to focus on home consoles for their first party studios

 

HollyGamer said:
Dgc1808 said:
PSP sold as an affordable portable media player and console on the go in the beginning. Later a piracy station. :S

before it become a piracy station PSP indeed sold prety well third party games very well, and ofcourse latter on like many other portable device it become a land for piracy the same goes with DS as well.

PSP was released without security it was hacked in 1 month i think why it didn't affect the sale of games in the beginning.

I think 3rd party games started to sold poorly after they ababdonned PSP first PSP had a great support from 3rd party games and they sold well games like God of war chain of olympus and Tekken resurection sold pretty well then they abandonned Psp i don't know for what reason and when they tried to support it again their games sold bad for exemple tekken 6 sold poorly.

But the funny thing is many third party still support PSP even until now. That's why i am able to get conclusion the piracy is not the problem here that affecting the system sales for PSP or even Vita. The problem is the consumer, if you look how many third party games is planed for Vita you will be shocked where all the PSP gamer gone to? the answer is they when to smart device market.



small44 on 09 February 2015
HollyGamer said:
small44 said:

Sony tried to target everybody ,the launch line up had a mix of casuals and hardcore games and they tried to target smartphone gamers with Playstation mobile.

But their audience was always hardcore gamers they fail to attract them because 3rd party didn't support it well with exclusive hardcore games the only real vita supporter was Ubisoft with Assasin creed Liberation,other 3rd party only released port or reamke of old games which rarely sold system.
When Sony released that Vita is dead they decided to focus on home consoles for their first party studios

 

HollyGamer said:
Dgc1808 said:
PSP sold as an affordable portable media player and console on the go in the beginning. Later a piracy station. :S

before it become a piracy station PSP indeed sold prety well third party games very well, and ofcourse latter on like many other portable device it become a land for piracy the same goes with DS as well.

PSP was released without security it was hacked in 1 month i think why it didn't affect the sale of games in the beginning.

I think 3rd party games started to sold poorly after they ababdonned PSP first PSP had a great support from 3rd party games and they sold well games like God of war chain of olympus and Tekken resurection sold pretty well then they abandonned Psp i don't know for what reason and when they tried to support it again their games sold bad for exemple tekken 6 sold poorly.

But the funny thing is many third party still support PSP even until now. That's why i am able to get conclusion the piracy is not the problem here that affecting the system sales for PSP or even Vita. The problem is the consumer, if you look how many third party games is planed for Vita you will be shocked where all the PSP gamer gone to? the answer is they when to smart device market.

I think in Japan PSP support was always good unlike in West.

When you see that Vita dosn't have exclusive Final fantasy,Monster hunter,Metal gear solid,Gta,Kingdoms heart and never had a lot multiplatform games you understand why PSP gamers didn't buy a Vita.



PS4 - over 100 millions let's say 120m
Xbox One - 70m
Wii U - 25m

Vita - 15m if it will not get Final Fantasy Kingdoms Heart and Monster Hunter 20m otherwise
3DS - 80m

rolltide101x on 09 February 2015
WolfpackN64 said:
rolltide101x said:

3DS is not "core" anywhere but in Asia. it is somewhere between Casual and Core. 

I don't see many casual games being popular on the 3DS.

Define casual? Pretty much every Nintnedo IP is casual to me. I do not mean this as an insult. Nintendo gave handheld gamers what they want and Sony did not. In Asia the 3DS is core, in the West not so much. I know about 20 core gamers personally (across every platform) and the only ones who have a 3DS has one because of their kids. Just so you know overall the PS4 is not a core system either. It gets core games but "core" is not the theme.

 

The PSVita is doing ok in Japan because of the fact handhelds are more "core" there. It is not doing well in the U.S. because Nintendo better captured what the West wants 



Kerotan on 09 February 2015
MoHasanie said:
They were trying to make the Vita appealling to all those smartphone gamers but they failed.

Why didn't they get all those smartphone gamers on it?