Why did Sony choose to target the casual market instead of the core gamer with the PlayStation Vita?

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Ka-pi96 said:

Teeqoz said:
Actually, the PSP found it's decent success thanks to casuals that didn't even use it to play games. Instead they used it a a phone, an MP3 player, and such. That's the biggest reason that the PSP sold as much as it did, it was so easy to hack.

The PSV was basically doomede out of the g€ate, and it would've been a waste of Sony's 1st party resources to develop games to get moderate to low succes for the Vita platform, instead of developing for the smash hit that is/was the PS4.

Which is actually what I think they should have done with the Vita. They should have combined it with the Xperia and made a kind of phone/handheld hybrid. With the Sony name behind it and if it doesn't affect the price much or look really ugly it could have done very well. If you want to get casual gamers you really need to go all in for them.

If they make a vita phone it will become a direct competitor to other smartphone and we all know how Sony smartphone are doing bad.

As a handhled it will still a niche games and as a smartphone it can't compete with other smartphone and their Playstation mobile store is a huge failure games that already on appstore and android store with a highter price and a very limited number of application that are severely overpriced