Why did Sony choose to target the casual market instead of the core gamer with the PlayStation Vita?

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Sony tried to target everybody ,the launch line up had a mix of casuals and hardcore games and they tried to target smartphone gamers with Playstation mobile.

But their audience was always hardcore gamers they fail to attract them because 3rd party didn't support it well with exclusive hardcore games the only real vita supporter was Ubisoft with Assasin creed Liberation,other 3rd party only released port or reamke of old games which rarely sold system.
When Sony released that Vita is dead they decided to focus on home consoles for their first party studios

 

HollyGamer said:

Dgc1808 said:
PSP sold as an affordable portable media player and console on the go in the beginning. Later a piracy station. :S

before it become a piracy station PSP indeed sold prety well third party games very well, and ofcourse latter on like many other portable device it become a land for piracy the same goes with DS as well.

PSP was released without security it was hacked in 1 month i think why it didn't affect the sale of games in the beginning.

I think 3rd party games started to sold poorly after they ababdonned PSP first PSP had a great support from 3rd party games and they sold well games like God of war chain of olympus and Tekken resurection sold pretty well then they abandonned Psp i don't know for what reason and when they tried to support it again their games sold bad for exemple tekken 6 sold poorly.