imo microsofts goal, like sonys, is to become market leading provider of all sorts of home entertainment. the difference between them though is: compared to sony, microsoft has little to no interest in producing games (entertainment) themselves. microsoft is similar to nvidia and even valve by now: they all want to sell you the hardware and/or the infrastucture but the games (entertainment) for it should be produced by someone else.

At least phil spencer is showing that it care for the gamers for now, let see what happen in the future.

They are all businesses.

Having said that, I do think an MS led or dominated console industry would be far worse than the alternatives. We all got a glimpse of that last year.

They are in the industry to make money by making gamers happy and they therefore hire gaming enthusiasts like Phil Spencer.

MS goal is one they can't reach. No one can. The whole point of the Xbox line was to be the one box in the living room space for everything. Music,Movies,Games.

Problem. The living room is no longer stationary. The living room thanks to laptops,phones and tablets is mobile. Few kids even watch TV anymore and I mean the physical big TV. It's on devices. For those who do sit in the living room have smart TV's or Roku or Apple TV Amazon Fire. It's a crowded market. MS with XB brand still aiming for what they aimed for in 2001. PS2 won that war. PS3 took it further and now it's not even relevant.

And Sony had a passion to counter Halo, therefore ordering their developer to create what became Killzone, they all do it :).

And I am quite sure MS wants to dominate Sony when it comes to hardware sales but I am also sure MS does not want Sony to go out of business, these are two companies that have a healthy relationship on a corporate level, it is us fans that make up this imaginary "console war".

They are in it for the money. But with Xbox not making much money and Nadella in charge, I don't think MS will stay in the console business for another gen.

Its not an official VGC MS thread until STAGE chimes in to remind us all for the thousandth time why MS got into the industry lol.

Thats a great insight into why MS entered almost 2 decades ago. However, since that war is long over and MS neednt worry about it any more, it isnt really relevant to the current MS.

And that current MS is in it for the same reason as Sony and Nintendo. To push services and products and make monies.

No, they do not have the right intentions ...

It's pretty clear that consumers don't share the same view as Microsoft does ...

Their going to need more than the goal of taking over the living room to be able to truly succeed ...

You saw MS's 2013 E3 before the launch of Xbone right? .....yea definitely not the right intentions.