Intrinsic said:
VanceIX said:
Intrinsic said:
VanceIX said:
Looking at the sales trends, even after E3, Sony winning this month is much more probable than Microsoft. Microsoft not advertising their price drop at E3 was a bad idea.
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That was strategic PR, is kinda why there isn't also a big marketing push that somehow goes with these kinda price drops. Its a stealth major price drop it seems. I think they don't want people somehow going, "what? didn't ust come out last year and they are already dropping the price?"
So, they are handling less like a price drop and just more like the introduction of a new cheaper SKU.
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That's a pretty bad excuse for not announcing it. 1. Such a major price drop at E3 would give great publicity. Can you imgaine the applause they would have gotten for such an announcement?
2. If they really cared so much about image, they wouldn't have removed the Kinect in the first place.
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- Thats the thing, XB1@$399 is not a "price drop". Its a different SKU, one without kinect. Thus it would be called the kinect free version. Its like sony announcing a PS4, taking out wi-fi, the disc drive, dropping the price to $250 and calling it a "price drop". Its not.
- They care about image, but they care about sales more. The PS4 was killing them at $500. Its bad when the one differentiator you have is something that no one sees value in and then the industry at large is saying your console is weaker and yet charging more. To improve their chances of selling more, they had to drop the price, to do that, they had to take out kinect. You don't came on stage exactly a year after you left the very stage championing a feature that you claimed your platform was built around only to announce that you had taken it out and you were dropping the price. That doesn't get you applause, they would probably laugh you off the stage.
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It's nothing like taking out wifi and the disc drive. Not even close. It's just a new SKU. It's more comparable to Sony taking out the touchpad out of the controller, and marketing the controllers cheaper.
If they didn't care about image, then all they had to do was go on stage and say "Hey, we've listened to all you gamers out there, and we've made the decision to offer a Kinect-free One SKU for $399.99. We want to stress that Xbox is and will continue to be the best place to play".
Walk off to thundering applause.
They've made plenty of public 180s before that were met with positive feedback, why stop now? They even threw in a free $60 game just a few months after release with every One, do you think they worried how early adopters felt then?
People are going to notice the price drop anyway the next time they wak into Wal Mart or Best Buy. The only difference is now it will take a while for the entire public to learn of it. They could have earned a lot of publicity, mostly good, by announcing it themselves.