Salnax said:
I'm thinking that Nintendo, with a mix of skill, luck, and support, can still sell 40 million of these things lifetime.
Here's how:
- First, Mario Kart 8. It's predecessor for the Wii is one of the best-selling games of all time, with over 34 million retail copies sold. Now, I expect Mario Kart to have a big decline from that series high point. However, even with that taken into account, Mario Kart 8 can still easily sell over 10 million copies lifetime. If we compare Mario Kart DS's sales in late 2005 to MK7's, we can see an increase of roughly a million sales, despite MKDS being released earlier in November rather than December. It's arguable that the main reason MK7 has worse legs after 100 weeks than DS did was because it sold to so many customers already and downloads are not included. Even if you believe that people buy Mario Kart games for hardware rather than them being actual system sellers by default, it is hard to imagine MK8 not becoming one of the best-selling racing games of the generation at least.
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The release dates of MKDS and MK7 weren't all that divergent. MK7 had a week more in Japan, and a week less in Europe. It was just North America where the DS version had a decent amount more time (20 days). The 3DS actually had sold more in the US at the point of Mario Kart release than the DS.
MKDS didn't just have better legs, it has completely closed the gap and is now surpassing MK7 aligned. So selling to so many customers can't be the only reason when MKDS had sold to more customers at the same point in its life. Digital sales also aren't the reason. Nintendo has MK7 shipments+digital sales at 9.62m as of March. VGC has retail sell-through at 9.4m in the same time period.
Salnax said:
- Fourth, the Wii U is going to benefit from being the cheapest console of the generation in terms of third party support. There are series such as Skylanders, Disney Infinity, and Just Dance that will simply do well on the Wii U because people buying hardware for those games will want to save $100 or $200. The fact that these games have thus far sold better on the Wii U than the PS4 and One simply help[s matters.
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Being the cheapest console of the generation doesn't really matter if the last generation is still getting those games. The new skylanders is still on the Wii and 360. Disney Infinity Marvel will be on 360. Just Dance will likely get a last gen release as well this year.
I'm also not sure if its sales lead is indicative of much with those games. Infinity didn't get a PS4/XBO version.
Skylanders was
Wii U - 258k
PS4 - 144k
XOne - 137k
Just Dance was
Wii U - 271k
PS4 - 180k
XOne - 219k
Not exactly a monstrous lead especially considering the Wii U had a Skylanders bundle, got the games earlier, and had the larger install base (and still leads the XOne). In 2014 sales the PS4 and XOne are leading on Just Dance, and are quite close on Skylanders. Plus, the Just Dance market is eroding quickly, and I have to imagine the buy new game, toys and portals every year market will be getting fatigued fairly soon.
Salnax said:
- 2016 would likely be the Wii U's last big year of support, with a new 3D Mario being one likely candidate, but by this point, the Wii U could survive off of momentum. As Nintendo releases a new 9th gen platform in late 2018, the Wii U could sell through May 2019.
- In this scenario, Nintendo would only have to sell around 6 million Wii U units per year for the next half a decade to reach 40 million.
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So what exactly is the breakdown of this 6 million per year? Is it just a steady sales rate? Because right now it is looking like the Wii U will have a tough time hitting 10m by the end of this year. That would require it to sell through the end of 2019, three full years after what you expect is their last big year of support. 2010 was arguably the last big year of support for the Wii. It sold 17.3m. Its momentum carried it to less than 5.1m two years later. I'm not sure why you expect momentum to carry a Nintendo system after support dries up. Both the Gamecube and N64 shipped less than 750k the fiscal year their successors came out. The DS dropped very quickly as well.
Going by your timeline of support, the Wii U would probably need to be at 15m this year and 25m by the end of 2015 to have a chance at 40m.