Sony just needs to emphasize that the price difference between a PS4+Camera+Morpheus vs Laptop/PC+OR, shouldn't be that difficult.
Except that target market isnt appropriate or logical. You essentially summed up the convoluted nature of this peripheral. This is like when PS3 was released "Sony needs to just explain that theres the Cell, BD player, free online, no batteries for controllers, freedom of harddrive upgrade and juxtapose it vs the 360" That argument only works in a small bubble of like minded people you will NEVER sway someone with that logic because people like to buy something and use it. Usability.
Do you think it took 5 years for people to turn the lightbulb on and realize the PS3 was "more bang for the buck"? No. It was hardware price and games, the same reason why PS4 is selling so well. Clear messaging that resonates with the target audience.
If its all bundled its too expensive, if you need 3 different products that really are marketed as their own thing to create an ultimate combo it will fail miserably.
Actually the target market is quite appropriate, young adults, college students and kids. Why is it appropriate? Roomates, parents, and other children don't want to hear or see your gaming sessions, and many households can't afford multiple TV's. This alleviates, noise for parents, age sensitive content for multiple child households, and giving your roommates a freaking break from the noise. Hell, it's even appropriate from a parents perspective given sometimes parents don't want their late night gaming sessions waking up their kids. There are a number of applications for this, and a number of ways it could be marketed successfully.
So youre telling me VR should be marketed to people who cant afford multiple TV's and live in small enough spaces where they cant escape a housemate from playing a game? "Money tight? Live in a one bedroom house? Can't afford another TV? What if I told you for only $800 you could experience virtual reality!"
So a parents solution to their kid staying up all night playing games is to give them a new toy to do so....just so they can sleep?
"Parents, do your kids stay up ALL night yelling and screaming unhealthily at another videogamer from across the country? Are you sick of your child screaming LAG and HEADSHOT into the wee hours of the morning? what if I told you you could feed thsi unheathy detatchment from reality with VIRTUAL reality!"
EDIT: Im going to leave teh above mockery and add one as I read your comment wrong.
"Parents do YOU have an addiction of yelling LAG and HEADSHOT while Junior tries sleeping? Get a VR headset comes free with a muzzle since youre too stupid to wear headphones or not yell during your gaming sessions while Junior is sleeping"
Give me a break.