But you don't go to one brand's store for that - you go where you have a wider choice to compare different brands.

But the PS4 is on fire and will save the company. Yoohooo!!

I agree. I would love to work there though, just have to deal with 1 customer every 2 hours lol.

but seriously, Im surprised they didnt axe all of them and push their stock more through retailers.

I would love it if you could show me one instance were someone seriously said that the PS4 is going to safe Sony.

Sony has stores?

Either way sad to see sony laying people off :/

but sony had to keep their word...'it only does everything', so sacking employees had to come one day.

Agreed. Those employees undoubtably had foreseen this already.

IGN. And i swear it for my son.

Well, you can't spell ignorant without IGN :D

.. thats the new shopping.. making a brand an experience so people will buy your brand only.. making customers feels special about buying from a single brand..  Apple does it the best, but there a Bose stores with super expensive sound systems,  even Nespresso stores where you can only buy Nespresso coffee cups.. there is no room for another brand.. thats the shift in shopping that is happening.. people don't just wanna shop, they want the feeling that what they shop makes them feel good.. which lead to brand connection, which leads to repeat buying cause it makes them feel good.. Customers a tricked into building a relationship with a brand..t  a Brand store is much better to achieve this then a store with different brands. Advertising isn't about selling a product anymore but to achieve and maintain a durable relationship with the customer..
( I actually get paid to write down and teach this stuff up at the college I teach)