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Lawlight on 26 February 2014
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NiKKoM said:
Lawlight said:
NiKKoM said:

Advertising.. a lot of companies use these stores as advertising.. in the last 10 years "shopping" has dramaticly shifted.. they know they can't compete with online, thats why you see more and more brand stores... these stores are for people to "experience" the brand.. and hopefully buy them online later..  I oversaw the development of these kinda stores creating an "experience".


Looks like those stores don't work. But seriously, if you don't want a product, then you would want to experience it.

A lot of them do work.. this is just Sony trying to save money with their bad financials.. A lot of people still want to feel and touch a device before they are gonna buy.. to see the screen quality of a TV, listen to the sound quality.. for Sony it doesn't matter if they then buy it from Best Buy or Amazon after that..
I'm pretty sure if Sony had the money in the future they would open stores again.. (if they still have an electronics division)


But you don't go to one brand's store for that - you go where you have a wider choice to compare different brands.