When it was first announced it looked interesting. Then as time went on and all we'd ever seen were those scripted gameplay trailers, I was getting annoyed with lack of details. Then I got interested in it again when decent gameplay and stuff started coming out. Then I started to worry about it's overall success because of the idea that you are limited by it's use because in order to play, you have to pay more. It's no different to any FPS MMO in a sense. Then with the recent Beta gameplay I can honestly say I've had enough of it. Not because I'm playing it, not because I'm jealous because I don't own an Xbox to play it on (have a PC that surpasses minimum specs).
I've had enough of people going on about it. Same effect Breaking bad had on me, people wouldn't shut up, so I didn't watch it. Probably never will.