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Forums - Gaming - Tomb Raider, Sleeping Dogs and Hitman: Absolution declared “commercial failures” by Square Enix

richardhutnik on 10 September 2013
Panama said:
They did the impossible and made TR relevant in a generation with vastly different tastes from prior generations and yet it was a commercial failure. How not to run a gaming company 101 by Square Enix.

What Square Enix is doing IS what the videogame industry is doing.  They are increasing production costs to try to out quality others and become huge sales.  Idea is to have an immersive experience, and try to match Hollywood with production.  Idea is NOT to keep costs now, but see what your marketing types tell you what people want and give it to them.   Look around, and who is really doing anything well, Ubisoft and Activision?  Not many are.  Others seem to be the small, Indie studios who do stuff, and hit it big.  Idea is to hope you pull off a videogame version of The Purge.  Low dev costs but then it hits and makes a nice profit.  



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Barozi on 10 September 2013

Didn't they say recently that they were happy about the performance of Sleeping Dogs ?



Vetteman94 on 10 September 2013

Well I hope they continue with the style they have for Tomb Raider. Its one of my favorite games this gen. The other games i could care less about



cmeese47 on 10 September 2013

I really do not get SE Hitman Absolution combined sales are the second highest in series history behind Hitman 2. Sleeping Dogs was a new IP and Tomb Raider had not been relevant since 1997 and yet still sold 2.6 million copies.

Getting 4 million units sold in 6 months is not an easy task.

Plus Tomb Raider would have hit 4 million had it released around the holidays and not in March.



crissindahouse on 10 September 2013

i think the games made a profit (at least tomb raider and i believe sleeping dogs) but they simply expected more. not sure why they expected more since a game like tomb raider sold not even that much more on ps1 and that was when tomb raider was a huge name and even old grandmas knew what tomb raider is...



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Augen on 10 September 2013

I always find it odd when a company states something failed (in this case Tomb Raider) and then proceeds to make another one.



bananaking21 on 10 September 2013
Barozi said:
Didn't they say recently that they were happy about the performance of Sleeping Dogs ?


i think they said it became profitable. not that they were happy. i think, not sure



bananaking21 on 10 September 2013
Augen said:
I always find it odd when a company states something failed (in this case Tomb Raider) and then proceeds to make another one.

tomb raider probably made shit loads of money, however, they wanted it to make even more shit loads. 



chapset on 10 September 2013
6 Tomb Raider (2013) PS3 2013 Action Square Enix 0.42 0.68 0.07 0.26 1.43
9 Tomb Raider (2013) X360 2013 Action Square Enix 0.51 0.53 0.01 0.13 1.17
25 Tomb Raider (2013) PC N/A Action Square Enix 0.05 0.11 0.00 0.03 0.19

...

1 Sleeping Dogs PS3 2012 Action Square Enix 0.22 0.38 0.05 0.15 0.80
2 Sleeping Dogs X360 2012 Action Square Enix 0.29 0.36 0.01 0.08 0.74
3 Sleeping Dogs PC 2012 Action Square Enix 0.03 0.04 0.00 0.01 0.08

...

2 Hitman: Absolution PS3 2012 Action Square Enix 0.46 0.83 0.06 0.31 1.66
3 Hitman: Absolution X360 2012 Action Square Enix 0.57 0.75 0.01 0.17 1.50
9 Hitman: Absolution PC 2012 Action Square Enix 0.03 0.12 0.00 0.03 0.19

yeah I think they are lying



Bet reminder: I bet with Tboned51 that Splatoon won't reach the 1 million shipped mark by the end of 2015. I win if he loses and I lose if I lost.

Dgc1808 on 10 September 2013

Sounds like they went over budget and had way too high expectations.

On another note: I got TR for 13 on a steam sales. Got Sleeping Dogs from PS+. Yay me!



4 ≈ One