richardhutnik on 10 September 2013
| Panama said: They did the impossible and made TR relevant in a generation with vastly different tastes from prior generations and yet it was a commercial failure. How not to run a gaming company 101 by Square Enix. |
What Square Enix is doing IS what the videogame industry is doing. They are increasing production costs to try to out quality others and become huge sales. Idea is to have an immersive experience, and try to match Hollywood with production. Idea is NOT to keep costs now, but see what your marketing types tell you what people want and give it to them. Look around, and who is really doing anything well, Ubisoft and Activision? Not many are. Others seem to be the small, Indie studios who do stuff, and hit it big. Idea is to hope you pull off a videogame version of The Purge. Low dev costs but then it hits and makes a nice profit.
