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Forums - Gaming - Tomb Raider, Sleeping Dogs and Hitman: Absolution declared “commercial failures” by Square Enix

richardhutnik said:
Panama said:
They did the impossible and made TR relevant in a generation with vastly different tastes from prior generations and yet it was a commercial failure. How not to run a gaming company 101 by Square Enix.

What Square Enix is doing IS what the videogame industry is doing.  They are increasing production costs to try to out quality others and become huge sales.  Idea is to have an immersive experience, and try to match Hollywood with production.  Idea is NOT to keep costs now, but see what your marketing types tell you what people want and give it to them.   Look around, and who is really doing anything well, Ubisoft and Activision?  Not many are.  Others seem to be the small, Indie studios who do stuff, and hit it big.  Idea is to hope you pull off a videogame version of The Purge.  Low dev costs but then it hits and makes a nice profit.  

This is actually what johnlucas has been preaching. Their business models aren't sustainable. The amount of sales these superbuget AAA releases needs in order to make an acceptable profit is ludicrous. If these games are expected to sell in the millions, someone is going to have to tap out and port their games to WiiU. Especially if the Xbone and PS4 isn't selling fast enough. What happens when a single AAA superbudget game tanks like some superbudget AAA hollywood releases sometimes do? The fact that sales on Nintendo 3DS is what keeps SE afloat is nuts. Still they're so far refusing to give Nintendo their full support? 



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Augen said:
I always find it odd when a company states something failed (in this case Tomb Raider) and then proceeds to make another one.


Sometimes you can leverage certain fixed costs (Lara's new model and animations, gameplay design, level design process and toolset) and simply make new content to earn good revenues on less investment. People will pay $60 for a good enough level pack.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.

Square Enix. I just don't get you. And from the sound of it, you don't get you either.



I am the Playstation Avenger.

   

that is pretty much an explanation why the games weren't really successful even with the decent shipment numbers:

"However, we were exposed to increasingly severe competition with a number of
blockbuster titles from major publishers, and experienced great difficulties
in price control of these titles from a marketing perspective. We had to
expend considerable incentive programs offered to retailers such as price
protection, back-end rebates, and promotional cooperation costs, which
generated a certain level of shipment quantity but with lower margins
than expected. As a result, provision for sales returns increased
considerably year on year, reaching ¥3,927 million, and was a major
factor in the deterioration of profits.


We do not recognize this situation as a temporary phenomenon that can
be dealt with merely by restrengthening the distribution system, but as a
structural problem in the HD business. That is to say, the financial results
posted in the fiscal year under review reflect an intrinsic problem within
the HD game business model that has come to the surface. "



Just imagine FF XV and KH 3 budgets (if they ever come out). 



Nintendo and PC gamer

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As big fan of original TR, this reboot is failure no matter how you look at it. So, good, maybe that will teach them not to mess too much with original concepts that actually made that IP so great.



Even with Hitmans shortcomings, those 3 games were Squares best output in years. I have beaten all 3 of those games and I seldom play games until the end. Now they'll go back to their shitty over the top dramatic emo final fantasy bullshit and people will gobble it up because hey, it's final fantasy and maybe this time they can get it right.



Ongoing bet with think-man: He wins if MH4 releases in any shape or form on PSV in 2013, I win if it doesn't.

And THIS, ladies and gentlemen, is precisely why I keep on saying that the industry shaping itself around this obsessive need to make "AAA Blockbuster" titles, with massive bloated budgets, trying their hardest to match "Hollywood production values", is not only ridiculous, but NOT sustainable. When a game can sell over a million copies and STILL be considered a failure? There's something wrong with that picture.

The entire video games industry as a whole really needs to scale things back, and start focusing once more on what it was that made video games fun in the first place, not "production values" and trying to make playable movies.



I think SE sales expectations are unrealistic.

However, they are following the THQ failed example of focusing on 'out qualitying' (or out metacritic scoring) the competition with expensive AAA titles to 'knock' the competition out of the ring and get all the sales. This make or break mentality won't end up well for these types of games. Only so many can 'win' and the rest lose (are unprofitable and sometimes dangerously so).

But as long as they keep making Lara Croft games, I'm happy.



 

jabberjawky72 said:
Sleeping Dogs was a good game... wish it would have sold better.

I read somewhere that Sdogs had really good legs and they were really happy how it continued to sell well months after release.... so i dont see a problem with a new one of these coming out in the future.



Making an indie game : Dead of Day!