AlphaCielago said:
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That's not how it works, there's opportunity cost, net present value, and IRR and other things to consider consider. Let's say there's 20 billion yen to invest. You only have so much money to invest. So lets say for simplicity there's 2 possible investments
Atlus
lets say investing in atlus will take 8 years to for the investment to become postitive after net present value of costs of the investment equals the net present values of the benefits. But maybe over 20 years you have a higher IRR than you would with option B, but 20 years is a really long time to consider.
Option B, investing in games, space shuttle whatever
Makes you money in 3, and then you can reinvest, and determines plans from there. This is more of an instant gratification investment
It's not near as simple as this company makes money, lets buy them. And the actual discussions have even more variables to consider.
There's also no guarentee at atlus that the talented people will stay (like what happened to rare) and then all you have is niche IP's without the creators that people bought them for that don't sell them a million copies.