ROBOTECHHEAVEN said: for the ppl who asked about the vita in terms of loss/profit, sony themselves have said the vita wont turn a profit for close too 3 years. |
When Kaz said that, he was referring to the whole venture, not selling the Vita at a loss. On that topic, Yoshida said this before the Vita's launch:
"For Vita, the price on performance was something we definitely wanted to hit, although we all agreed because we are PlayStation, people expect better graphics and prettier pictures, so we have all those things we wanted to achieve in terms of capabilities, but we capped our ambitions with a cost of goods target that we can profitably sell the hardware for $250.
To answer your question, we set out a goal: Yes, we're going to hit the $250 price, and no, we don't want to sell the hardware with a deficit. That's a goal we set out to do and I'm very happy we are achieving that."