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Forums - General - Apple could destroy Microsofts Xbox business in the blink of an eye if it wants, says Xbox founder

Microsoft has blown it with the Xbox, and now it's at risk of Apple totally destroying thebusiness, Nat Brown, the founder of the original Xbox project, recently wrote on hisblog.

"Apple, if it chooses to do so, will simply killPlaystation, Wii-U and xBox by introducing an open 30%-cut app/game ecosystem forApple-TV," Brown writes. "I already make a lot of money on iOS – I will be the first to write apps for Apple-TV when I can, and I know I’ll make money. I would for xBox if I could and I knew I would make money."

The past five years, Brown says, have been painful to watch because Microsoft has failed to innovate and capitalize on the potential of innovations like the Kinect, and further develop its understanding of the living room entertainment ecosystem.

"xBox’s primary critical problem is the lack of a functional and growing platform ecosystem for small developers to sell digitally-/network-distributed (non-disc) content through to the installed base of xBox customers, period," Brown writes.

Even though Microsoft has a developer program, it costs $10,000 to be a part of andMicrosoft makes the store where those apps live very hard to find, Brown says. XBox's other problem is that the user experience isn't very great.

"So, because these two critical issues – user experience and indie content – are not nearly in order and I see big investments in future interactive content happening, as well as idiotic moves to limit used games or put harder content protection into place than exists in mobile or tablets – i predict massive failure and losses here," Brown writes. "And it makes me sad."

Source: Business Insider



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Oh, I doubt it very much



I'm on Twitter @DanneSandin!

Furthermore, I think VGChartz should add a "Like"-button.

Apple might be poised to enter the market. Obama stated in the State of Union address that Apple will start making "Macs" (using contract manufacturers) in USA. 



If that were true I'm sure Apple would've already entered the console market.



lmao This guy is funny




       

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Ouya says hi.



Not Sure if killing Xbox gonna be easy.

46m are commited to Xbox Live, have games, prestiges done on Cod, maps packs etc etc etc...

Same for Playstation.

but oh well... its possible



I agree to a certain extent they would obliterate Sony and Nintendo into Third party companies. Microsoft has money and want to hold a foot until Google comes in and puts Apple in second with Microsoft in third



Without order nothing can exist - without chaos nothing can evolve.

"I don't debate, I just give you that work"- Ji99saw

Ji99saw said:
I agree to a certain extent they would obliterate Sony and Nintendo into Third party companies. Microsoft has money and want to hold a foot until Google comes in and puts Apple in second with Microsoft in third

Sounds like the phone market.



They don't have the content to rival Nintendo, Sony OR MS.

So no.