Yea, where they sell for like 5 cents.
Come on, that's a terrible excuse.
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5 cents...OK.
Madden (which on the iphone and ios are full featured), when the game is not on sale, cost $6.99 (with sales of .99 cents). so if you have 207.7 million smartphones that were sold in the past Q4 and EA was able to get lets say 4 million downloads at a price average of $4. you get 16 million in revenue, apple gets 35% so you are left with 10.4 million dollars.
The best selling madden for the 3DS and DS with their multimillion userbases is about 300k and it retailed at $30 dollars (most likely a short lived price), so lets say the publishers cut was 50% so 15$ @ 300k is 4.5m and that does not factor any of the brick and mortar trouble.
Yea, terrible excuse.