The thing is, marketshare is reversed when you eliminate the one big factor that skews the numbers toward Android.  The problem is that carriers have a huge influence on people's choice of phones.  A large bulk of sales come from customers who come in to the phone store and just buy whatever is pushed onto them.  Anyone who believes that 60% of the world consciously picked Android is kidding themselves: compare the sales figures with actual usage statistics which show iOS well ahead of Android.  The simplest explanation is that Android is becoming the new "dirt cheap" and most owners use them as dumbphones, never even bothering to learn how to open web pages.

Incidentally, I suspect carrier intervention is also the reason why Windows Phone struggles to get any traction even with its stellar reviews.

Let's now take a look at a market that is (largely) free from this bias: tablets.  Tablets do not come attached with lucrative locked-in contracts, so the wireless carriers are not a significant source of tablet sales.  How do Android and iOS compare there?  The best-selling Android tablet is Kindle Fire, running an hugely outdated version of the OS.  Unfortunately Amazon is closed and refuses to release any sales data, but estimates suggest the iPad is holding a >60% share all by itself against a tide of inferior Android tablets.

(Oh, and anyone who really thinks proprietary connectors and closed systems are horrible, isn't much of a console gamer.  What percentage of this site does that describe?)

Does it really matter, if iPhone is better than samsung or the other way round. There all good and fast phones anyway. Phones need to quickly improve battery life now, they don't need to be any faster

It doesn't matter at all. The important thing is that your phone does the things you want it to do, with the ease you expect from it. I'm on a XPeria Ray right now. Hardly the best phone out there, but it does get the job done smoothly, runs on ICS, and is a small phone with a pretty great display and good camera.  All things that were important to me when I purchased it.

Now, when it comes to Apple vs Samsung, it's not that it is important that one is better. But if you claim something, you still need to back it up.  When all things are considered, the people that blindly look at spec numbers are being thought a hard lesson when the 2 phones (iP5 and SIII) are pitted one against each others in benchmarks. But both are great phones, there's no denying that. 

Essentially that seems to boil down to... "IPhones are too expensive for what they provide."

Afterall, Samsung must be giving them some deal right on the price then right?

Or do you think there is just a vast cellphone conspiracy against apple?

As for tablets... tablets are a totally different market.  Or rather a smaller subset of the cellphone market.   As they become used more and more regularly used (If they do.) I wouldn't be shocked to see Tablet numbers shrink... just like Iphone numbers have.

You analysis is somewhat skewed considering the same situation was present when Android first came out on smartphones. It's only been around 2 years since Android tablets became available. In the same time period, the market share of smartphones (iOS vs Android) was similar to what we're seeing with tablets and it's only recently that tablets like the Kindle Fire and Nexus 7 have really started to push the Android tablet market. It may take longer on tablets for the reason you mention above, but it seems likely that Android tablets will overtake iPad in terms of market share.

The one big difference is that this time Microsoft are going to throw a spanner into the works by releasing Surface but I think this is more likely to compete with iPads (higher end market & business users) then the best selling Android tablets (smaller, cheaper, 7" tablets).

Didn't you watch the iPhone 5 keynote? At the beginning Tim Cook talked about the iPad market share. Between April-June 2011 the iPad had 62% of the WW marketshare. Between April-June 2012 the iPad had 68% of the total WW marketshare, so it is increasing again compared to prior years.

Even with that 91% of all tablet web traffic comes from iPads. Another interesting statistic, 94% of Fortune 500 companies are deploying iPads into their business.

If you don't want to see the whole keynote you can see the relevant pictures from it here: (didn't really look at the "article" just the pics)

http://totalipad.com/the-fascinating-ipad/

It's 1 iPhone model per year... nothing more.

Yeah... it's like 100k people buying iPhone vs. 30k people buying the more expensive Android.

I can't undestand what means "most people".