Sony is already getting the hype machine rolling a month before E3. "Join PlayStation executives as we announce the future of gameplay and innovation," the company said.

The website for this invitation-only press conference says Sony will be sharing more about "the new PlayStation lineup, products, and services that will drive the upcoming year in entertainment."

Sony CEO Kaz Hirai previously said the company will make no new hardware announcements at E3, so we'll just have to wait and see what else they plan to roll out.

The conference kicks off at 6:00 PM Pacific Time and will be streamed online here.

For a schedule of the rest of the E3 press conferences, be sure to check out our round-up.

[Source: Sony]

Maybe this teases the new PS. We all know when Sony states clear they REALL WON'T show a new hardware, this doesn't mean anything.

I'll be watching Live, it'll be late, but I hope it's worth it.

NO, I don't want silly innovation, just give me nice fun slight evolutions on the games that I already love

Probably just some more:

"Don't believe the hype."

move over Reggie...Kaz's body is ready

The thing about silly innovation with Sony is that it always has the gamer in mind. That seems to be the case even with the sad offerings for the move.

well let's hope so.   i don't mind an evolution in whatever as long as i get games that actually play well and do interesting things.  "hide and seek" for instace is neither of those.