Nintendo Now Incurring Loss on 3DS Hardware

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Shorty11857

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Shorty11857 on 28 July 2011

http://www.andriasang.com/e/blog/2011/07/29/3ds_losses/

Bloomberg Japan reports today that the new 3DS price point means Nintendo will incur a loss on every system sold. At a press conference in Osaka today, Nintendo CEO Satoru Iwata justified this by saying that such major moves were necessary in order to improve fiscal performance next year and beyond.

Nintendo making a loss on hardware? This is really hard to believe...

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MrT-Tar on 28 July 2011

Wasn't expecting that. This can either turn out well or horrendously bad for Nintendo as a whole, I really hope it is the former

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Xen

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Xen on 28 July 2011

'bout time.

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MonstaMack on 28 July 2011

Wow...

It's just that simple.

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leatherhat on 28 July 2011

I kind of doubt it, and if they are the loss must be tiny.

Time for hype

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TomaTito on 28 July 2011

Shorty11857 said:

http://www.andriasang.com/e/blog/2011/07/29/3ds_losses/

Nintendo making a loss on hardware? This is really hard to believe...

At a loss? Most likely canditate is the US and maybe in Japan, but not in Europe.

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Galaki on 28 July 2011

Didn't some people estimated the 3DS to be less than $110 way back?

Pre-order limited edition Blue Slime Condoms

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Shorty11857

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Shorty11857 on 28 July 2011

TomaTito said:

Shorty11857 said:

http://www.andriasang.com/e/blog/2011/07/29/3ds_losses/

Nintendo making a loss on hardware? This is really hard to believe...

At a loss? Most likely canditate is the US and maybe in Japan, but not in Europe.

If they're making a loss in Japan they're most likely making one in Europe

15000 yen is 135 euro add on shipping and tax and you're above 169 euro

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Roma on 28 July 2011

wait i thought Nintendo did not want to lose money on anything anymore after what happened with GC...

		R.I.P Mr Iwata :'(

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Shorty11857

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Shorty11857 on 28 July 2011

RolStoppable said:

Galaki said:
Didn't some people estimated the 3DS to be less than $110 way back?

That was for the pure production costs of the individual parts without assembling, packaging, shipping and all the rest factored in.

Plus the Yen isn't making things any easier for them

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