unfortunately, it looks that 360 is in danger. It seems weird to state that but it's just losing so much steam in EU and it's last japan big hope (Lost Odyssey) sounded like a cry in an ocean of carelessness.

The thing is Sony strategy is flawed as it should put all its efforts to have one title (not several : one) that makes the headlines in the mainpress / massmedia.

Ps3 must have its image changed to something that is cool to own, not something expensive for hardcore au audiophiles maniacs. FFXIII et MGS4 will not change that. LittleBigPlanet is not "complex" for that.

They should release specific games targetting girls : something about animals, lifestyle, fashion (do'nt forget : where there are girls, boys are coming, opposite is not true). They could release some educational games for kids. That would attract a total new crowd. And with the media capabiities of ps3, it could do wonders. Last point, those kind of "games" cost 1/10th to develop than standard AAA titles.

Sincerely, i find more potential blockbuster sales in Afrika and Aqua than the rest of ps3 heavy hitters.

PS3 have overtaken the 360 in a number of countries.

Overall sales though will likely be 18+ months from now at a guess.

And in the US with the 360's lead there who can say probably Dec 2009.

I am basing this on sony brand loyalty, quality design and technology value of the PS3 AND some innovative new gaming franchises appearing on the console ( will this generation see widespread use of voice recognition in games perhaps ?) , if the best the developers can do is turn out the usual crap thumbstick based games then it will take longer.

Still theres plenty of innovating and back stabbing to come from MS and Sony before  this sales war is over .

If I remember right Microsoft said that Halo 3 was suppose to be the execution of the PS3. Yeah I dont see anywhere it, either. If Halo 3 was suppose to be their major kill on the PS3, then things don't bode well for the 360 dispite its headstart.

Microsoft has launched alot of bombs on the gamer market. It has had a large effect in the states, while in other locations the 'damage' has been minimal. For your sake I hope youre only talking about the US sales, cause in regions like Europe & Japan, the PS3 might succeed without the support from the states.

So there is definitely a chance of the PS3 coming in, second after the Wii in the long run, while Microsoft may lose a large chunk of its market share due to other critical areas like previously mentioned Japan and Europe respectfully.

Unfortunately, PS3 worshippers are using old data to predict a future outcome. Yes, folks love the PS brand, but this is a new generation and saying the PS3 will beat the 360 because the PS2 beat the Xbox is insane.

Let's look at this in business terms - the PS3, in the period of a year, dropped 2-3 SKUs (if you count the Euro 60gb PS3 with limited BC), had 2-3 price cuts and introed 3 new SKUs to try and generate sales. Now that the holidays are here and folks are more than generous to spend money on gifts and Sony supporters are declaring victory. Sorry, but your console is what ... 7 million units behind. Wake me up with your rants when it's knocking on the Wii's door.

Any product that goes through 3 deleted skus, 2 price cuts and 3 new skus WITHIN ITS FIRST YEAR is a failure. It was rolled out without a true plan and absolutely no commitment to success. Sony did all of that in the PS3's first year because it wasn't producing the awesome results it was expecting.

And to think - the 360 is still selling consoles. Of course it's going to lose market share - it started at 100 percent, and I guess it's uphill from there.

Sony fanbots should just admit - this is a small start, but Sony's gotta brainwash a whole lotta folks AND stop the 360 from selling to dominate. And then, there's the Wii.

As much as folks wanna call me an Xbot, I am looking at the entire situation for the result. And the truth is, the 360 and PS3 are fighting for second. Even if the Wii is a bust, there's enough hype to leave it in first place for a long, long time.

And another reason the PS3 is in a bad position - true, folks are buying PS3s and anticipating a flood of games. What if those games keep getting delayed ... and delayed ... and delayed? Will you continue to say 'I am satisfied with this mediocre game' or just throw in the towel? Sony hasn't learned jack about pleasing customers. And sadly, most customers are so blinded by Sony they will buy a product from them without doing any research whatsoever.

And let's not forget the bottom line - getting paid. Will Sony do more fire sales to stay in the hunt? They are gaining market share, but losing tons of money on the *cheapiest* BR player on the market ... and it PLAYS GAMES!

Sony fans - enjoy this seasonal bump - and don't be shocked when sales for the PS3 plummet like a lead balloon.

 You have some mad skills at being brutally honest.

I love how certain people around here like to bring up "Sales history" and "Trends" that show how the number one console of each generation took it's rightfull place, well let me ask a serious question. Has the #1 system ever taken it's place by being strong in only 1 market? To my knowledge no :/ Given the fact that the PS3 already has more selling prowress in Europe/Japan, I'd say it's only a matter of time. I think theres a MUCH higher probability of people buying a PS3 to go along side their 360 when the price drops, then people in other country's actually even bothering to shell out for a 360 period.

Brand name, functionality, and first party recognition all seem to have much longer legs in the playstation family then anything non-halo related on the 360 :/ Considering the fact also that the 360 was on the market an entire year without competition and it only managed a 7m lead on the PS3? I think unless America buys 3x the ammount of hardware that the "others" and Japan buy, the 360 sadly has no chance at taking second place. 

I just can't see a console that only really sells well in America take much in any generation :\ 

Son, have you NOT seen that big honkin' chart when you first enter the site? Even Ray Charles would see that crap!

Here's the deal - the PS3 is beating the 360 in two areas - others and Japan. And class, let's look at Japan. It's leading the 360 by a million. Few 360s are sold - but the PS3 isn't putting up huge numbers either. As far as others, let MS do a price cut - to Wii numbers - and I'll beat the Euro folks will bite. Add to the fact that MS hasn't advertised in the region and you may see a trend or two.

The PS3 is still behind - and so what if it captures the other regions. One day soon, folks will wake up and say "WTF?!! Where are the killer games, the apps? So what my PS3 can find the cure to cancer. F this - I want to find the cure to more games!'

The tiny gains the PS3 is making is like a washed-up prize fighter whipping the tar out of a 3rd grader and saying 'I'm back, fools!'

Thanks, Frank. I don't love any system - I own a Wii and a 360 and guess what? At the end of the day, they are just machines. What I hate is arrogance in action and Sony oozes with it. I am just being realistic, and the truth is - the small Sony gains are - during the holidays and after ballyhooed price cuts - and should be viewed in context. With the number of PS3 domination/PS3 will whipping the 360 threads, you'd think the PS3 is a rockstar! Oh, Reilly?!

While I do enjoy playing the crap out of my 360, I wasn't thrilled when my 360 took a dump and RROD'ed me. But guess what? No console is flawless and I wish Sony fanbots would just admit that.

Yeah the problem with most of that though is that the ps3 just passed it's first year into it's lifespan XD Meaning the 360 only had a year of gain on "killer aps." You and I both know when it comes to games, EVERY console will have more than enough to choose from.

From the CURRENT standpoint I completely agree with you! The problem is, each console is WAY to early in lifespan to tell anything, so all we have to judge it by is momentum. The problem for MS in this direction though, is that it doesn't have any in Europe or Japan. Like you said MS just isn't marketing how it should be in these regions, that paired with the fact that the PS3 has it's "killer apps" that appeal in ALL country/regions it's not exactly sensational news for the 360. The fact that PS3 software is already outselling the 360's in "others" with some million and change less hardware units on the market is not a good sign of whats to come.

So the fact that these "little gains" are already taking place this early on in the generation, it's already looking like the tiny drops are going to make HUGE ripples. FACT already exists that the PS3 sells more software with less units in Europe, and Japan is damn well a lost cause for the 360. Unless MS miraculously starts "releasing the hounds" in these two markets, they don't stand a chance this gen. America simply isn't big enough.

Now will MS lose money this gen? Probably not, their already making money on Hardware, and I'm pretty sure they'll keep the machine around for a while longer than they did the original xbox, and for us Americans were going to get some GREAT western developed titles on it, but will it take second place this gen? I'm EXTREMELY doubtfull of this.

@ madskillz )

the more you use the word "fanboy" ,"fanbot",... the less valid your opinion seems to me