I think the main point here is the Wii's decline.
In 2009, Wii sales started to show a slight decline. At first, nothing to worry about but that trend grew up gradually. Nintendo called it saturation of the price point (250 euros) and made a price cut to 200 euros in Christmas season. The sales broke records and those who talked about the Wii's decline remained in silence.
In Q1 2010, tens of top quality tittles were launched on PS3 and X360 and the price cut effect disappeared quickly on the Wii sales. The weekly market share was low week after week and the software sales were many times behind competition.
It seems that the high price point in 2009 for the Wii was just an excuse and, in fact, Wii was loosing momentum and the price cut in the last quarter only delayed the true decline. I pointed that but people in general refused to believe in such a thing. They claimed it was just a strong period for PS3 (which had so many great tittles being launched) and Wii would recover with big sellers such as Super Mario Galaxy 2 and Metroid Other M. However, Nintendo was already making a great bundle (Wii Sports Resort Pack) and for the same 200 euros. In my opinion, Nintendo was delaying once more what couldn't be delayed forever.
In Q2 2010, X360 and PS3 continued to receive excellent tittles (not so many and so good as in Q1) but, still, the Wii sales continued to have difficulties to be superior concerning the competition. Super Mario Galaxy 2 was launched and its sales were fantastic but it didn't help much the hardware sales despite the game have been bundled with Wii Sports Resort Pack for 230 euros. In other words, Nintendo created progressively an excellent pack (firstly Wii Sports Resort Pack for 210 euros, then the same for 200 euros, then the same with Mario Galaxy 2 for 230 euros) few months after the first price cut in 3 years of Wii life time, and still, we saw PS3 sales right after Wii sales. Then, X360 Slim was launched and the very low X360 sales were replaced by incredibly high sales. The weekly market share for Wii reached levels I had never seen before during several weeks (until now).
Now, in Q3 2010, we continue to see Wii sales in low levels. And it's interesting to see that HD consoles don't have the release of a big tittle since many weeks. X360 still has the Slim effect and its sales are very high because of that, but what PS3 has? And what PS3 had in the previous week? And in the previous of the previous (and so on)? The latest big seller of PS3 is Red Dead Redemption and it's already on its 12th week. Wii software sales are now much bigger than the competition but it's due to the install base that Wii has. In the future, things will be different (if this trend continues).
The future seems to be even more bright to X360 and PS3 with the release of their Motions (Kinect and Move), 3D technology (on PS3) and a very strong line up of games (first party and third party) in the Christmas season and the first quarter of 2011. Wii seems to me a saturated console while X360 and PS3 are just starting their long period of full strength. I don't know if people already realized that Wii's decline is a fact and that it's not something temporary (but something that was delayed by Nintendo with the price cut and the bundles) but if they don't, they will see that sooner or later. Nintendo can drop once more the Wii price (now to 150 euros) and get high results again, but I think that they will be just delaying the problem once more (and they can't do it forever) and creating another one (consumers will start to think that the Wii price is not stable anymore and their behavior will change to something more similar to what happens with X360 and PS3: many people are always waiting for the next price cut).






















