It's costly, and at this stage it's not going to determine much regarding software support. Third parties will continue to support both for the rest of the generation, and both companies have already sunk a huge amount of money into the fight. They may as well take it a little easier and make some profit. Both should focus on software and making themselves into competitors for the Wii.

If one continues to be aggressive and the other doesn't, they'll largely be only hurting themselves as despite the increase in hardware they would sell, software support is the biggest determinant in the console war and they'll both likely get much the same support from here on out.

More consoles sold = more software...... buy i guess if you don't see that, that's ok.

Market share means everything to a company! More. More! MORE!

Wii has long won the war.....now seeing HD consoles going at each other is like watching Friday Night Sissy Fights^___^

Well...

Sony NEEDED to make a fight for both profit's AND marketshare. Marketshare part seems to be working. Profit's are on the way...

Microsoft have profits, and want the bragging rights of 2nd place over Sony...


I want to bring Nintendo into this, and say something.

Nintendo have both the profits AND the marketshare locked down... Now instead of both profits and marketshare, they should be fighting for much, much more quality on the system.

Yes, but at a cost. Neither is going to get a huge surge of support like the PS2 did, so the reward for winning marketshare is not as high as it was last gen.

I agree with this is well

lol more like pro fights, the sissy is the one watching

If Microsoft was fighting as hard for market share the Arcade would be $150 right now in the United States, but its not so obviously they have other ideas.

I don't know, The more consoles sold, in return the more software will sale, Sony and MS will both continue to do very well, MS has Halo Reach, Splinter cell, Sony has God of War 3 , GT5, Killzone 3, Res 3, Infamous 2, just to name a few, Both companies will keep doing well, I think Sony will continue to stay on top though.