Well...
Sony NEEDED to make a fight for both profit's AND marketshare. Marketshare part seems to be working. Profit's are on the way...
Microsoft have profits, and want the bragging rights of 2nd place over Sony...
I want to bring Nintendo into this, and say something.
Nintendo have both the profits AND the marketshare locked down... Now instead of both profits and marketshare, they should be fighting for much, much more quality on the system.