No ones talking about this. The Black Friday sale will having "dynamic pricing" with price difference between accounts of a few Dollars.

https://www.pushsquare.com/news/2026/11/ps5-dynamic-pricing-impacts-new-ps-store-black-friday-offers-roughly-usd5-variations-in-prices

I think I just hate Sony now, I finally flipped and I don't wanna give them my money. 

Yeah this shit should be illegal, it's predatory and scummy as fuck.

Isnt it illegal tho?

I don't know why I keep getting negatively surprised by Sony all the time, because their direction has been terrible for a really long time already. I have some understanding for dynamic pricing if e.g. supply is limited, but there's no excuse for dynamic pricing when what you're selling is 100% digital, with unlimited supply.

Of course at the same time, this is just capitalism showing its ugly side. It's actually surprising this hasn't become a thing sooner.