https://x.com/NextGenPlayer/status/1973505469114429707

Vendas de jogos físicos do Xbox devem ser ofuscadas pelo PlayStation e Nintendo este ano

For context this 13% is an estimate by NielsenIQ/GfK for this year. Not the actual results of sales this year so far. The original article that the one linked is citing is here: https://www.gamesindustry.biz/retailers-were-always-going-to-drop-xbox-over-game-pass

They had 31% of hardware sales in 2022, predicted to drop to 13% this year.
They had 11% of physical game sales in 2022, predicted to drop to 6% this year.

The UK has traditionally been one of Xbox's stronger markets.

If 94% of Physical Sales are coming from PlayStation+Nintendo it wouldn't be much of a surprise to see more retailers doing what Costco did.

13% hardware market share is more than I expected tbh.

The Gamepass effect, and their push for all digital.
Rest of the world, its probably lower than 6%.

In Denmark, most stores don't even have Xbox sections.
Even the biggest electronic stores here, you can go look at their store sites and search for xbox, and its a tiny selection...
and often they have sold out/no stock of certain stuff (xbox series x or s).

Like you have to out of your way, to actually find a xbox here.

I do not think any UK store stocks much of Xbox. Smyths toys used to have a small Xbox one section, I have not been in one since the original Switch released.

They have estimations for PS5, Switch and Switch 2?

US and UK are the two biggest countries for Xbox hardware. Series hardware sales are all but dead and it's mostly Microsoft's choice.

Im actually surprised its as high as 13%.

Not at all. The UK gaming tastes made them a perfect market for Xbox, the UK is a market that loves western realistic AAA games, shooters, sports games, with Japanese games and all things weeb being seen as nerdy and niche. If anything, its a gigantic fumble for Microsoft that Nintendo is selling better than Xbox in that market, because the UK has all the gaming preferences that would be perfect for a console like Xbox to perform well in. A well run Xbox would see Xbox miles above Nintendo in the UK and very competitive with PS, just by the nature of the market and which games perform well there.

Yeah I was gonna say the UK is sort of like a mini USA in terms of their gaming tastes (though less keen on Ninty than the yanks) so Xbox having just 13% marketshare there is dire.

As someone who had an original Xbox back in the day, it's sad seeing the brand on its deathbed, even if its understandable after how horrendously Microsoft have handled the brand for the last 12 years. Not even 90s Sega was this hellbent on self-destruction.

To be expected. There is no reason at all anymore to get an Xbox these days. It has no exclusives and after price hikes, it isn't even that good of a deal anymore compared to a PC. The console has no purpose anymore. There are only hardcore fans left, and there obviously aren't too many of those.