XBOX accounts for only 13% of console sales in the United Kingdom in 2025

[Zippy6]

For context this 13% is an estimate by NielsenIQ/GfK for this year. Not the actual results of sales this year so far. The original article that the one linked is citing is here: https://www.gamesindustry.biz/retailers-were-always-going-to-drop-xbox-over-game-pass

They had 31% of hardware sales in 2022, predicted to drop to 13% this year.
They had 11% of physical game sales in 2022, predicted to drop to 6% this year.

The UK has traditionally been one of Xbox's stronger markets.

If 94% of Physical Sales are coming from PlayStation+Nintendo it wouldn't be much of a surprise to see more retailers doing what Costco did.