To promote the opening of a new store in Orgeval, France the price of a PS4 was dropped from 299 Euros to 95 Euros. This led to a massive crowd outside the store. The crowd got out of control and eventually the police and pepper spray had to be used for crowd control. The sale was ultimately canceled because of the ruckus and the store sent its stock of PS4s back to the supplier.
From the article:
"French police pushed back several hundred people jostling to get their hands on cut-price PlayStation 4s at the launch of a new Lidl supermarket outside Paris on Wednesday."
"The sale of PlayStation 4s is cancelled and the devices have been sent back to the suppliers. Go back home," a voice is heard saying over a loudspeaker.
BFM TV cited Lidl as saying the launch was postponed for safety reasons."
Video of the incident:
What year is it?
Time to drop the price of the PS4 Sony. For the safety of the people.
Please Watch/Share this video so it gets shown in Hollywood.