To promote the opening of a new store in Orgeval, France the price of a PS4 was dropped from 299 Euros to 95 Euros. This led to a massive crowd outside the store. The crowd got out of control and eventually the police and pepper spray had to be used for crowd control. The sale was ultimately canceled because of the ruckus and the store sent its stock of PS4s back to the supplier.

https://finance.yahoo.com/news/pepper-spray-scuffles-bargain-hunters-133615186.html

From the article:

"French police pushed back several hundred people jostling to get their hands on cut-price PlayStation 4s at the launch of a new Lidl supermarket outside Paris on Wednesday."

"The sale of PlayStation 4s is cancelled and the devices have been sent back to the suppliers. Go back home," a voice is heard saying over a loudspeaker.

BFM TV cited Lidl as saying the launch was postponed for safety reasons."

Video of the incident:

https://youtu.be/V3Reieh1dxA

What year is it?

Time to drop the price of the PS4 Sony. For the safety of the people.

Ah yes Paris.

SNY indirectly making use for their own Covid relief funds.

insane

Yeesh. So not worth it. I'd rather pay the regular price than waste time and energy getting involved with a huge crowd of retail savages.

Came with a free copy of MK!

Seriously tho. Why not just do this online? Police were in the wrong. Then this store knew it was in the middle of a pandemic. Idiots.

Mental.. but then that is Paris. Who on earth thought this was a good idea? xD

They did not beat anyone up right,was it not just crowd control?

BTW i know they used pepper spray/gas in a non violent matter,what else do they have to do when driven into a corner like that?

Whoever came up with that idea deserves a royal spanking as does the idiots that were causing trouble. Sure, a €95 PS4 is a great deal but it's in no way a legitimate reason for acting like barbarians.

Yes i'm not fond of Paris either,when i'm there it is like 2 or 3 days max to go to most musea and get the hell out again :p