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Microsoft 2019 Super Bowl Ad: We All Win

Forums - Microsoft Discussion - Microsoft 2019 Super Bowl Ad: We All Win

That was a great ad, kudos to Microsoft for not only creating a fantastic product but also marketing it this way.



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Well atleast not only the players win



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Great Ad! I remember there was a way to buy and donate these controllers, very cool. Everyone deserves to game.



 

AngryLittleAlchemist said:
That's pretty cool, I wonder how the technology works!

https://www.youtube.com/watch?v=wEKIAHrugZ4

Basicklly it allows you to map the controller different ways.



Reminds me of some similar videos with the wii where kid couldn't really use a regular controller but could move his arms to play wii sports.



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It's a wonderful product and I'm glad MS is really putting some marketing money behind it.



 

jlauro said:
Reminds me of some similar videos with the wii where kid couldn't really use a regular controller but could move his arms to play wii sports.

One of the most amazing videos I have ever witnessed was about a totally blind young man playing through Zelda Ocarina of time and he completed it relying on nothing but a special edition that let him save in different places and using sound cues.

I have seen a few others showing amazing cleverly designed devices made to help people with all kinds of disabilities and all of them were done in someone's spare time there are truly a lot of talented people out there , this Ad is great and the hardware will bring joy too many people, but the best thing to come out of this might well be the raised awareness.

Last edited by mjk45 - on 31 January 2019

It says allot allot about a Company/Business/Organization/Government with how they treat those who are most vulnerable.

I doubt Microsoft is making much profit from this scheme with the volumes they will end up shifting, So props to Microsoft... And I hope other companies take note and make similar innovations.

mjk45 said:

 

jlauro said:
Reminds me of some similar videos with the wii where kid couldn't really use a regular controller but could move his arms to play wii sports.

One of the most amazing videos I have ever witnessed was about a totally blind kid playing through Zelda Ocarina of time and he completed it relying on nothing but sound cues.






Nice ad and one of the kids in the ad was also in the Microsoft holiday ad which was a pretty good ad also.



Kerotan said:
EricHiggin said:
It's a thoughtful product, and good on MS for bringing it to market, but the ad feels more like a charity ad then a gaming ad. I mean an entire 2 minute spot and no games shown whatsoever?

It's more a PR exercise then an advertising campaign. They are looking to improve the image of their brand rather then make straight sales of this product. Obviously it will help it sell but it's a niche market.

As far as PR campaigns go this is a very good one.

Edit:

This was taken the wrong way. Saying it's a niche market from an advertising point of view is a compliment to Microsoft because the financial reward from this is likely not big. Yet they are still putting in a great effort to help disabled gamers. That's great PR for the brand and image. 

MS could've stuck with the articles that were already written about this product, but they went all out and spent a boatload on a Super Bowl ad to show people they aren't just about making money and actually care. Since this product probably isn't financially driven, on top of the money spent to make this as widely known as possible, using the most expensive type of ad, does make it clear MS is trying to say we really do care, and here's proof.

Simply saying "PR" was probably taken the wrong way because it's mostly used in a negative manner, but I get what your saying. MS isn't directly trying to sell XB's with this commercial, and while they could potentially sell some indirectly, that's not the main objective. If they were seriously trying to sell XB's, they would have at least shown some games. That's what surprised me the most. They stuck to their guns and kept the focus on the charity aspect and not the gaming ecosystem itself.

What matters most is how MS follows through with this program. If they discontinue the product in the near future, that would make this all look pretty shady. There's really no reason to assume that's the case though, so there's really no reason to assume this is being done out of greed. I said not to long ago that MS needed to work on their PR, and this ad is a step in the right direction.



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