https://www.youtube.com/watch?v=wEKIAHrugZ4

Basicklly it allows you to map the controller different ways.

Reminds me of some similar videos with the wii where kid couldn't really use a regular controller but could move his arms to play wii sports.

It's a wonderful product and I'm glad MS is really putting some marketing money behind it.

One of the most amazing videos I have ever witnessed was about a totally blind young man playing through Zelda Ocarina of time and he completed it relying on nothing but a special edition that let him save in different places and using sound cues.

I have seen a few others showing amazing cleverly designed devices made to help people with all kinds of disabilities and all of them were done in someone's spare time there are truly a lot of talented people out there , this Ad is great and the hardware will bring joy too many people, but the best thing to come out of this might well be the raised awareness.

It says allot allot about a Company/Business/Organization/Government with how they treat those who are most vulnerable.

I doubt Microsoft is making much profit from this scheme with the volumes they will end up shifting, So props to Microsoft... And I hope other companies take note and make similar innovations.

Nice ad and one of the kids in the ad was also in the Microsoft holiday ad which was a pretty good ad also.

MS could've stuck with the articles that were already written about this product, but they went all out and spent a boatload on a Super Bowl ad to show people they aren't just about making money and actually care. Since this product probably isn't financially driven, on top of the money spent to make this as widely known as possible, using the most expensive type of ad, does make it clear MS is trying to say we really do care, and here's proof.

Simply saying "PR" was probably taken the wrong way because it's mostly used in a negative manner, but I get what your saying. MS isn't directly trying to sell XB's with this commercial, and while they could potentially sell some indirectly, that's not the main objective. If they were seriously trying to sell XB's, they would have at least shown some games. That's what surprised me the most. They stuck to their guns and kept the focus on the charity aspect and not the gaming ecosystem itself.

What matters most is how MS follows through with this program. If they discontinue the product in the near future, that would make this all look pretty shady. There's really no reason to assume that's the case though, so there's really no reason to assume this is being done out of greed. I said not to long ago that MS needed to work on their PR, and this ad is a step in the right direction.

Great Post. You elaborated very nicely on what I said. 

I came to mock the "everybody win" because they are dead last. By the idea of the controller and the ad is great and the initiative from MS is fantastic, kudos.

❌ BANNED: Trolling ~ CGI

They aren't likely to profit, but this comes off to me as though they want to use the disabled as a means to improve their brand image. I always, always have to ask these people,.these companies "where the hell were you guys decades ago, or 5-10 years ago when others were promoting/helping the disabled?". I see moves like this as though it's a "oh, I'm down on my luck, but this PR campaign will suit me just fine". 

I've always given to charity, be it money in charity boxes or giving away my clothing/books. I've never thought to myself "I need to do this to appear as something else", which is what these companies come off as to me when they only now just do this, and never once considered doing it years and years ago when it still mattered. 

It's been no surprise that MS has had it absolutely rough this gen, both via sales, popularity and PR, but to me, this just shows that they want to take on any group, like EA likes to pretend it supports LGBTQ (And yet they screw that up somehow).

A nice ad none the less, but I don't like the "when it suits me" mentality of how and when these ads spawn. These companies should have been all for the disabled and unfortunate since day 1, not when it suits PR and image. I absolutely hate companies taking advantage of the disabled, even if it's just PR image.