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Forums - Microsoft Discussion - Microsoft 2019 Super Bowl Ad: We All Win

Mr Puggsly on 02 February 2019
Cobretti2 said: How is this ban worthy? hardly call it trolling

With a thread title like that I bet most of us did not expect to see that kind of commercial? If anything it was a nice surprise to see this new high tech controller that anyone can use.

Before I saw the video, I was thinking it be some sort of commercial about some new game that was more family oriented at home were you know we all can play together sitting in the living room (i.e. we all having fun there fore we all win).

Hell it could have been a new Madden ad with new game mechanics and a catchy new slogan.

 

I was on the ropes about that as well, but I guess you shouldn't admit you came into a thread to stir shit up.



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Pemalite on 02 February 2019
Chazore said:

Why does it kill your motivation?. Going by your later logic, surely it wouldn't matter and be a good thing right?. I'm not a fan of religion myself, but a few of my friends are religious and I support them for their choices either way (just as long as they don't try to convert me).

I am an ardent Atheist. Either way, it's a discussion for another day. They simply will not get my support.

Chazore said:

Kickstarting, I dunno, I'm sure throughout history has at least designed a controller for the slightly disabled.

Edit: after some checking, it seems there have been gamepads and mods made for the disabled over the years: https://www.ranker.com/list/video-game-controllers-for-people-with-disabilities/nathan-gibson So this isn't exactly a first ever thing to be done before. Likely the first ever Superbowl ad for something like this, but we shouldn't put the ad above the act itself, an act already done before by others out there.

Of course it'll help their image, I wasn't expecting it to backfire or damage their image.

Oh yeah. There has been tons of attempts at making things accessible to the disabled over the years.
The Nintendo Wii was a big inroad to that as well.

Chazore said:

I to come from a similar background (two residential homes, owned in the past by my folks). I'm aware it's nothing new, but that doesn't mean it's alright for any company to make prime use of the disabled, like an upcoming president campaigner does when using someone's baby for PR.

End of the day it's great that the disabled get more going for them. I just wish these companies displayed this level of caring a decade or two ago, because to me it doesn't feel genuine, it feels like using them, and no one likes the disabled being taken advantage of PR or not.

It's a catch 22. Those with disabilities can often be under-represented and thus go unnoticed by the general community.
And I agree, it would have been good to see them start making inroads decades ago, but for whatever reasons... Didn't happen.

And to be fair, they have been supporting those with disabilities on Windows since the early 90's.

But on the flipside, it's happening now and credit should be given where credit is due, it's always easy for everyone to simply hate on . - Microsoft is allot of things and deserves allot of it's criticisms, I just don't feel this is one of them.



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mjk45 on 02 February 2019
RolStoppable said:
mjk45 said:

I feel that people aren't questioning the device or it's role in helping people but are pointing out that MS putting this on Superbowl isn't based on just altruism alone, it also gives MS good PR, now while people pointing this out are most likely doing so to try to show that Companies aren't altruistic Saints , it is something that once mentioned doesn't need to  be pushed any further, since the greatest benefit is likely to be found in increasing awareness for people with disabilities to a global audience. and that trumps them all.

While the Super Bowl is broadcasted globally, local broadcasters in each country put in their own ads during the breaks. Understandably, because they aren't going to broadcast ads from American companies that they get no money from while they have to pay the NFL for the broadcasting rights of the Super Bowl.

Super Bowl game and halftime show have a global audience, the ads don't.

While you are correct in that the ads are regional when it comes to live broadcast , there is a global audience for these ads it's just that the publicity is now  generated from the fact that they are Super bowl ads. I live in Australia and super bowl week is full of morning TV shows and news on all the the main TV channels talking about and showing these Ads then there's the social media impact of people talking about and viewing them. 



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ironmanDX on 02 February 2019

Pretty awesome ad. This device had been around for a couple of years now. Finally it's getting some recognition.


That particular post has over 20 "agrees with"... Savage.



S.T.A.G.E. on 03 February 2019
Kerotan said:
EricHiggin said:
It's a thoughtful product, and good on MS for bringing it to market, but the ad feels more like a charity ad then a gaming ad. I mean an entire 2 minute spot and no games shown whatsoever?

It's more a PR exercise then an advertising campaign. They are looking to improve the image of their brand rather then make straight sales of this product. Obviously it will help it sell but it's a niche market.

 

As far as PR campaigns go this is a very good one.

 

Edit:

This was taken the wrong way. Saying it's a niche market from an advertising point of view is a compliment to Microsoft because the financial reward from this is likely not big. Yet they are still putting in a great effort to help disabled gamers. That's great PR for the brand and image. 

You hit the nail on the head. They are doing a good thing, but this is one of the only good thinks they couldve marketed in years.



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Mbolibombo on 03 February 2019

It's a great ad. Well done Microsoft, that product is really something amazing.



DonFerrari on 06 February 2019
Cobretti2 said:
DonFerrari said:

I came to mock the "everybody win" because they are dead last. By the idea of the controller and the ad is great and the initiative from MS is fantastic, kudos.

 

❌ BANNED: Trolling ~ CGI

How is this ban worthy? hardly call it trolling

With a thread title like that I bet most of us did not expect to see that kind of commercial? If anything it was a nice surprise to see this new high tech controller that anyone can use.

Before I saw the video, I was thinking it be some sort of commercial about some new game that was more family oriented at home were you know we all can play together sitting in the living room (i.e. we all having fun there fore we all win).

Hell it could have been a new Madden ad with new game mechanics and a catchy new slogan.

 

I had the same questioning.

We mock companies failed PR, and that is what I expected and was genuinely surprised and happy, commended them on it. But well ok.



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RJTM1991 on 06 February 2019

Heartwarming video.

Refreshing to see a company focus on something other than gender and political correctness.