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Forums - Movies & TV - Black Panther Shatters Box Office Projections

Insidb on 21 February 2018
SpokenTruth said:
CosmicSex said:
Some records broken for Black Panther:

Most presale tickets for any superhero movie
Highest-rated superhero movie on rotten tomatoes
Best marvel imax ticket preseller
Best February Thursday night preview box office
Best non-team-up opening day
Best opening weekend in February history
Biggest opening weekend for African-american director
Biggest Monday box office of all time

These records have angered a lot of colonizers on the Internet.

TOO BAD FOR THEM.



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Insidb on 21 February 2018
torok said:
raulbalarezo said:

Studios get more money from domestic box office; that said Black Panther will probably have a 50/50 split domestic and overseas and will pass 1Billion worldwide it still have China to come

Yes, I'm aware that in the US usually the studio keeps 50% of the revenue, while international markets normally hover around 40% (with China being an outlier, around 25%). Even with that in mind, it's necessary to include all the box office in such performance analyses, because films can have limited appeal outside of the US or the opposite. Titanic, second best BO of all time, had like 70% of his money from international audiences.

Anyway, I think your estimate is mostly on track. Black Panther is only lagging a bit internationally because it has not released in key markets yet. Its performance has being incredible.

The funny thing is that Black Panther was basically a C-level Marvel character. But Marvel has show that they can get characters that no one knows (Dr. Strange, Ant-man, Guardians of the Galaxy) and still get a huge box office. It's rare for the MCU to have a real bad film. Even their worst efforts like Iron Man 3 and Thor 2 are watchable. Since the quality is good, anything with Marvel on its name is guaranteed success at this point.

I think your analysis leaves out an important point: it's a major US blockbuster for PoC, which is something that studios habitually overlook. I've long said that movies that cater to an oft-deprived audience will produce the returns that the studios want, if they truly invest in them. How many major studios, like Disney, actually do that, though? How many movies look like a re-hash of the same old cast and themes and flop? Girls Trip and Rough Night both came out within a month of each other and with mediocre reviews, yet one featured PoC and the other was another white people bachelor/ette party. The market has been underserved, and I hope Black Panther changes that.



CosmicSex on 21 February 2018

Update:

Disney-Marvel’s “Black Panther” remains heroic, taking in an impressive $21 million on Tuesday at 4,020 North American locations — the highest Tuesday gross for a Marvel Cinematic Universe title and the seventh-biggest Tuesday total of all time.

The tentpole hauled $263.1 million in the U.S. within five days, second only to 2015’s “Star Wars: The Force Awakens” at $325.4 million. “Black Panther” eclipsed the five-day North American mark for “Star Wars: The Last Jedi” by $1.3 million and “Jurassic World” by $4.6 million.

Tuesday’s international take was $14.6 million for a total of $199.2 million, led by the U.K. with $28.5 million and South Korea with $28.3 million. It already has a worldwide total of $462.3 million.



PAOerfulone on 21 February 2018

Yep, this is looking more and more like a $1 billion film.

Marvel and Disney definitely knocked it out of the ball park with this one.



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Teeqoz on 21 February 2018
torok said:
I'm still surprised that people seem to focus on the US box office numbers only. I get it that it is the largest market, but usually the international box office surpass it easily. I can't understand this separation. If a movie makes 200M in the US + 150M international, is it better than a film doing 100M (US) + 700M (international)? Of course not, money is money, it doesn't matter from which country it is.

The only way to measure the success of a film is comparing the total worldwide box office.

I usually look at US box office early on, because international box office is a mess of different release dates and different reporting dates, so you don't really have a good idea about international performance before a couple of weeks later.



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CosmicSex on 21 February 2018
Teeqoz said:
torok said:
I'm still surprised that people seem to focus on the US box office numbers only. I get it that it is the largest market, but usually the international box office surpass it easily. I can't understand this separation. If a movie makes 200M in the US + 150M international, is it better than a film doing 100M (US) + 700M (international)? Of course not, money is money, it doesn't matter from which country it is.

The only way to measure the success of a film is comparing the total worldwide box office.

I usually look at US box office early on, because international box office is a mess of different release dates and different reporting dates, so you don't really have a good idea about international performance before a couple of weeks later.

I have to agree wit this.  China especially because they even postpone movie releases for their own reasons.



Insidb on 21 February 2018

I just saw it.

See it.



Cloudman on 21 February 2018
SpokenTruth said:
Cloudman said:
So does that mean the movie was pretty good? I'm interested in checking it out myself, and Marvel's been doing overall well with their movies lately.

It's one of the better Marvel movies.

Like all of them, it has its flaws but you won't walk out disappointed if you've liked recent Marvel films.

Well, that's good enough for me, thanks~



 

              

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CosmicSex on 22 February 2018

Update new record unlocked:

Disney-Marvel’s “Black Panther” has stayed powerful, taking in an impressive $14.5 million on Wednesday at 4,020 North American locations — the highest Wednesday gross for a Marvel Cinematic Universe title.



Insidb on 22 February 2018
CosmicSex said:
Update new record unlocked:

Disney-Marvel’s “Black Panther” has stayed powerful, taking in an impressive $14.5 million on Wednesday at 4,020 North American locations — the highest Wednesday gross for a Marvel Cinematic Universe title.

Even if this movie runs into the SW:TFA wall in China, I'd be shocked if it doesn't break 1B.