torok said:
Yes, I'm aware that in the US usually the studio keeps 50% of the revenue, while international markets normally hover around 40% (with China being an outlier, around 25%). Even with that in mind, it's necessary to include all the box office in such performance analyses, because films can have limited appeal outside of the US or the opposite. Titanic, second best BO of all time, had like 70% of his money from international audiences. Anyway, I think your estimate is mostly on track. Black Panther is only lagging a bit internationally because it has not released in key markets yet. Its performance has being incredible. The funny thing is that Black Panther was basically a C-level Marvel character. But Marvel has show that they can get characters that no one knows (Dr. Strange, Ant-man, Guardians of the Galaxy) and still get a huge box office. It's rare for the MCU to have a real bad film. Even their worst efforts like Iron Man 3 and Thor 2 are watchable. Since the quality is good, anything with Marvel on its name is guaranteed success at this point. |
I think your analysis leaves out an important point: it's a major US blockbuster for PoC, which is something that studios habitually overlook. I've long said that movies that cater to an oft-deprived audience will produce the returns that the studios want, if they truly invest in them. How many major studios, like Disney, actually do that, though? How many movies look like a re-hash of the same old cast and themes and flop? Girls Trip and Rough Night both came out within a month of each other and with mediocre reviews, yet one featured PoC and the other was another white people bachelor/ette party. The market has been underserved, and I hope Black Panther changes that.
