Vinther1991 said:
They were multi-million sellers nonetheless and especially stuff like Guitar Hero was very successful on PS2. I don't claim that PS2 had a casual audience nearly as big as the Wii. But it definitely was substantial, and it did myteriously disappear from PS once a certain Nintendo console launched. |
The PS2 had a larger casual audience than the Wii, but there was a difference. My point is Nintendo found a new audience who previously had zero interest in gaming, either because the complex controls alienated them. Even though were aware that Sony had a large casual market, lets also take note that casual in the traditional market can mean many things:
A) A consumer who buys one or two games a year (but has varying proficency)
B) A consumer who buys few games and only plays for experience. They dont want a challenge (hence why easy mode is now called casual in most games).
C) Because of Sony, the new casual who buys consoles for their multimedia experience (They bought the PS2 for the DVD, PS3 for Blu Ray and apps, etc). They might pick up a game or two here or there, would any distinct repetition of genre like say...A would.
https://hbr.org/2008/04/nintendo-wiis-growing-market-o
This video and article from harvard business, shows that Nintendo made a simplified product for a wider audience to grasp which would attract those who were formally alienated by the restrictive learning curve of the same tradional gaming which they pioneered. In the post, its what is called "disruptive innovation". They made a simpler product which would circumvent the consitent competition and in that aroused a new market which last gen was dubed the "non-gamer". A lot of peoples non-gaming mom, dad and grandmother owned a Wii. This was previously not a market that was penetrated by the Nintendo or Sony previously.