curl-6 said:
The PS3 and 360 only account for the PS2 audience if we assume that none of the gamers that started gaming last gen bought a PS3 or 360, and that's clearly not true. For the mainstream casuals, the guys who don't go on gaming forums, but just buy what's trendy and play it with mates or at parties now and then, Wii was the go-to system, like the PS2 before it. |
https://hbr.org/2008/04/nintendo-wiis-growing-market-o
Read up on the new market casual Nintendo opened up known as the "non-gamer" by opening wooing previously alienated consumers of all ages with a simplified motion driven product. Nintendo finally made a product everyone could be proficient with because it was dumbed down and the could enjoy. it was created using what is known as "disruptive innovation". This explains why Nintendo had high sales but quickly dwindled and paled in comparison to the consistency (especially on NPD) to their competition who have greater purchasing habits. Just because Nintendo sold a 100 million...it doesnt mean it sold majorly to the same market, because the sales say otherwise. The majority of the casuals Nintendo wooed were not interested in long term gaming and even less than the traditional casual.
This is why the Wii was called lightening in a bottle. It was a gimmick with great marketing at the right time and most likely will not be duplicated anytime soon.







