No where did Disney themselves say it was a failure. People jumped on Kevin Feige seizing all the power and phasing out some executives is not enough evidence for that. I know very much what you are referencing. It was brilliant power play all it was. 

However you still have not answered me, what is your view on Batman V Superman, something that has similar budget to Captain America: Civil War. Since by your own very logic that Disney deemed it a failure, what does that make Batman V Superman, whose whole division was shaked up worse than Marvel shake up. 

That would make it a huge disappointment, Acevil!  You know it, I know it, etc.  

Batman v Superman SHOULD have brought in Avengers 1 numbers, given the fact that Batman and Superman are the two most popular superheroes in history and the Justice League is a much larger and more ubiquitus entity than the Avengers.  

Yey Batman v Superman was so hated that it couldn't even beat Spider Man 3, a movie without 3D premiums that came out nearly a decade ago.  That's how disappointing Batman v Superman was.  It got beat by Iron Man 3.  It got beat by Zootopia.  Pitiful.  

I highly doubt that.  Please, show proof.  Actual concrete proof where Disney Executives said "This movie was a failure".  Not circumstantial evidence, not hearsay, not something that can be INTERPRETED as assuming it to be a failure.  

If you cannot provide, then you concede you are biased and talking out of your ass. 

I really liked BvS. I don't think WB was expecting Avengers type of money with a new Batman and only the 2nd movie in the DCCU. Sure, it underperformed but once WB gets on the good side of reviewers, it'll be fine. On the other hand, Disney must be concerned with the diminishing returns of their Avengers movies.

I don't think they are worried to be honest, you can worry for them, seeing how this year looks like their biggest year yet, they already were the quickest to 1 billion domestically. Also Disney capitalizes better than any other company with Merchandise and Amusement, something only Universal seems to be capable rival for. So pretty sure financially they are not worried about their wonderful investment of Marvel. 

Warner Brother did the first wise thing with the franchise and get rid of Zack Synder vision which will help them along. However they have yet to fill the void left by Nolan Batman and Harry Potter, so they do have to be more concerned than DC at the moment. Also so you are telling me they did not expect to beat Batman movies? 

Again with your own very logic, if Batman V Superman was not going to rival MCU's Avengers, but some how Captain America is, just explain that to me. 

Civil War is an Avengers movie - I know since I saw it yesterday. It even has the budget of one. You think Disney isn't worried, I think they are. We're both free to believe what we want.

Disney also said Iron Man 3 was a phenomenal and smashing success, at a slightly lower budget and slightly lower (projected) box office take @Lawlight.

What makes a success isn't just down to budget and box office. It's down to expectations Disney has for each individual franchise, and each individual movie in that franchise.

EDIT: to further illustrate my point, Guardians of the Galaxy was considered a breakout hit and had what was considered an incredible run at the Box Office, at a budget of 170 million with a BO take of 770 million. If Civil War wants to have the same ratio between budget/BO, it needs 1132 million at the Box Office.

So clearly you can't just take expectations for one movie and randomly apply them to a different movie to pretend it flopped.

Iron Man 3 was considered as a phenomenal success because it had the same budget as Iron Man 2 but grossed twice as much.

As for Guardians, last I checked it didn't have RDJ or ScarJo so it has less to pay in terms of residuals. Also, if you want to use proportions, you need to add in the marketing budget as well.

Truth is plenty of sites including boxofficemojo and other boxoffice pundits were predicting a much higher opening for Civil War. $210-220M in fact, for the US.

Do you think Batman V Superman is Justice League movie? Here is the thing that I find fascinating with you, you harp on Disney so much, but do not notice the flaws of Warner Brothers. If you think for a second Warner Brothers does not want to be where Disney is at, and will be at, you are sadly mistaken. You can live in your own world, while Kevin makes a shit ton of bonus.